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Record Nr. |
UNINA9910783097103321 |
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Autore |
Kotler Philip |
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Titolo |
Chaotics [[electronic resource] ] : the business of managing and marketing in the age of turbulence / / Philip Kotler and John A. Caslione |
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Pubbl/distr/stampa |
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New York, : American Management Association, c2009 |
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ISBN |
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1-282-09130-1 |
9786612091308 |
0-8144-1524-5 |
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Descrizione fisica |
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1 online resource (225 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Business cycles |
Globalization |
Management |
Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Preface; Introduction; 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE; 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS; 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY; 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE; 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE; 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY; Notes; Index; About the Authors |
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Sommario/riassunto |
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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence prepare scenarios predict resulting vulnerabilities and opportunities develop responses to ensure long-term resilie |
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