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Record Nr. |
UNINA9910783031003321 |
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Titolo |
Organizational learning and industrial marketing [[electronic resource] /] / guest editor, G. Thomas M. Hult |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2002 |
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ISBN |
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1-280-47921-3 |
9786610479214 |
1-84544-668-2 |
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Descrizione fisica |
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1 online resource (100 p.) |
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Collana |
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Journal of business & industrial marketing ; ; v.17, no. 4 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Industrial marketing |
Organizational learning |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Contents; Abstracts and keywords; Guest editorial; Managing the market learning process; Market-based success, organizational routines, and unlearning; Managing the paradox of inter-firm learning; A longitudinal study of the learning climate and cycle time in supply chains; Internet currency |
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Sommario/riassunto |
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About the Guest Editor G. Tomas M. Hult is Director of the InternationalBusiness Center (e-mail: hult@msu.edu; www.globaledge.org) andAssociate Professor of Marketing and Supply Chain Management in the EliBroad Graduate School of Management at Michigan State University. |
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