1.

Record Nr.

UNINA9910782885703321

Autore

Montgomery Kathryn C.

Titolo

Target : prime time : advocacy groups and the struggle over entertainment television / / Kathryn C. Montgomery

Pubbl/distr/stampa

New York, New York ; ; Oxford, [England] : , : Oxford University Press, , 1989

©1989

ISBN

1-280-52473-1

0-19-802165-8

Descrizione fisica

1 online resource (289 p.)

Collana

Communication and Society

Disciplina

305.800973

Soggetti

Television broadcasting - Social aspects - United States

Pressure groups - United States

Minorities on television

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di contenuto

Contents; Chapter 1. Prime Time as Political Territory; Chapter 2. Television Under Siege; Chapter 3. And Then Came Maude . . .; Chapter 4. Managing Advocacy Groups; Chapter 5. Invisibility and Influence; Chapter 6. He Who Pays the Piper; Chapter 7. Battle over Beulah Land; Chapter 8. Cleaning Up TV; Chapter 9. The Hollywood Lobbyists; Chapter 10. Packaging Controversy; Chapter 11. From Ferment to Feedback; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y

Sommario/riassunto

Offering the first book-length exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure on prime-time TV.  She vividly describes, for example, how the Catholic Church campaigned againstMaude's abortion on the TV show, Maude; how outraged actors mobilized a national protest against the portrayal of blacks in the TV miniseries, Beulah Land; and how the Moral Majority waged a sophisticated campaign to ""clean up TV,"" by threatening to boycott advertisers.      Exposing the inner workings of netw