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Record Nr. |
UNINA9910782828303321 |
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Titolo |
Media choice : a theoretical and empirical overview / / edited by Tilo Hartmann |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2009 |
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ISBN |
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1-135-92506-2 |
1-135-92507-0 |
1-282-08446-1 |
9786612084461 |
0-203-93865-8 |
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Descrizione fisica |
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1 online resource (321 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Mass media - Social aspects |
Mass media - Psychological aspects |
Choice (Psychology) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Chapter 1 A Brief Introduction to Media Choice; Chapter 2 Social Cognitive Theories of Media Selection; Chapter 3 Action Theory, Theory of Planned Behavior and Media Choice; Chapter 4 Uses and Gratifications as Media Choice; Chapter 5 Money Does Matter; Chapter 6 The Effect of Subjective Quality Assessments on Media Selection; Chapter 7 Fast and Frugal Media Choices; Chapter 8 Cognitive Dissonance Theory- A Roller Coaster Career: How Communication Research Adapted the Theory of Cognitive Dissonance |
Chapter 9 Informational Utility as Determinant of Media ChoicesChapter 10 Affect as a Predictor of Entertainment Choice: The Utility of Looking Beyond Pleasure; Chapter 11 Media Choice as Avoidance Behavior: Avoidance Motivations During Television Use; Chapter 12 Media Choice on a Micro Level: On- line Selective Strategies in Watching Television; Chapter 13 The Role of Structure in Media Choice; Chapter 14 Media Choice Despite Multitasking?; Chapter 15 Media Synchronicity and Media Choice: Choosing Media for Performance; Chapter 16 Media |
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