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1. |
Record Nr. |
UNINA9910782794903321 |
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Autore |
Woo X. L |
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Titolo |
Empress Wu the Great [[electronic resource] ] : Tang dynasty China / / X L. Woo |
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Pubbl/distr/stampa |
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New York, : Algora Pub., c2008 |
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ISBN |
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9786611793883 |
1-281-79388-4 |
0-87586-662-X |
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Descrizione fisica |
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1 online resource (184 p.) |
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Disciplina |
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Soggetti |
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Empresses - China |
China History Tang dynasty, 618-907 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Origins of a future sovereign -- The Wu family -- Wu's father rises from a merchant to a nobleman -- Mr. Wu marries up -- Mr. Wu becomes a governor -- Mr. Wu departs this realm -- The establishment of the tang dynasty -- Mr. Wu's sponsor becomes the second emperor of the tang dynasty -- Empress Changsun and a few of the courtiers -- Miss Wu becomes an imperial concubine -- The sons vie for the succession -- Selecting the crown prince -- Introduction to the crown prince -- Sent to a nunnery -- The new emperor reigns -- Empress Wang gets Wu back to the palace -- Empress Wang and concubine Xiao unite against concubine Wu -- Concubine Wu fights back -- The courtiers take sides -- Empress Wang and her supporters take a mis-step -- Empress Wang and the crown prince are removed -- Wu becomes empress -- From empress to empress dowager -- Advancing supporters and annihilating opponents -- Taking part in politics -- The pleasures of traveling -- Relationship with her children -- The empress dowager consolidates her power -- Standing at the top -- View from the summit -- Rebellions -- The largest rebellion -- The rebellions of the Princes Li -- Other rebellions -- Abuse of power at every level -- Picking favorites -- Naming a successor -- Empress Wu's favorites -- |
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Relations with other nations -- Tibet -- Korea -- The Tujue clan -- Japan and Arabia -- Famous legends about Empress Wu -- Face reading -- Flowers blooming in winter -- Other legends. |
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Sommario/riassunto |
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Europe and Great Britain have had many sovereign queens in the course of history. In ancient China, there was none of that. Only one Empress ever ruled China in her own name - Empress Wu. Given her startling performance in a world of deadly intrigue and shifting loyalties, Wu is still respected as an effective and clear-sighted ruler. |
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2. |
Record Nr. |
UNINA9910831176103321 |
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Autore |
Mason Henry |
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Titolo |
Trend-driven innovation : beat accelerating customer expectations with / / Henry Mason ... [et al.] ; designed by Maria Isabel Reyes ; [foreword by Alexander Osterwalder] |
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Pubbl/distr/stampa |
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Hoboken, New Jersey : , : John Wiley & Sons Inc., , 2015 |
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©2015 |
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ISBN |
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1-119-07632-3 |
1-119-17042-7 |
1-119-07647-1 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (304 pages) : ill |
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Classificazione |
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Disciplina |
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Soggetti |
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Customer relations |
Consumer behavior |
innovation |
customers |
consumer behaviour |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references (page 324-332) and index. |
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Nota di contenuto |
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1 WHY NOW Welcome to the Expectation Economy The Expectation Economy 06 Why your customers are (almost) impossible to please 2 SCAN The Overwhelm Is the Opportunity Trends 101 44 Where to start with consumer trends Watch Businesses First, Customers Second 60 The counterintuitive secret to customer centricity Trends in the Wild 86 |
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Four trends and how we identified them Building a Trend Framework 98 Why you need one; how to build it; sharing ours 3 FOCUS What to Run With, When, and How Post-Demographic Consumerism 120 A license to focus on surprising things Evaluating Trends for Opportunity 144 Drill deeper into the opportunities offered to you by any trend The Consumer Trend Radar 172 Prioritize and visualize application of the trends you ll run with 4 GENERATE Turn Insights into Ideas The Consumer Trend Canvas 200 A simple tool for generating compelling, trend-driven innovation ideas The Consumer Trend Canvas in Action 224 Practical examples to learn from Trend-Driven Ideation Sessions 244 Run workshops that deliver winning ideas 5 EXECUTE Realize Your Ideas, or Realize They Are Useless The First Yards 264 Make those first steps count 6 CULTURE Unlock an Opportunity Machine Your Trend Department 286 Get your colleagues to see around corners Trend-Driven Ecosystems 306 Tap into and harness external networks, too. |
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Sommario/riassunto |
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Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about. |
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