|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910782343903321 |
|
|
Autore |
Davies Paul (Paul J.) |
|
|
Titolo |
New business in India [[electronic resource] ] : the 21st century opportunity / / Paul Davies |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Singapore ; ; Hackensack, NJ, : World Scientific, c2008 |
|
|
|
|
|
|
|
ISBN |
|
1-281-93832-7 |
9786611938321 |
981-279-044-6 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (246 p.) |
|
|
|
|
|
|
Collana |
|
World Scientific series on 21st century business, , 1793-5660 ; ; v. 1 |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
History - India |
India Commerce |
India Economic conditions |
India Social conditions |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references (p. 211-218) and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Acknowledgements; CONTENTS; Preface India - The 21st Century Opportunity and Why You Should be Part of It!; Chapter 1 India Now; Hidden Benefits and Hidden Costs; Overview; Hidden Costs; Hidden Benefits; Finally; Chapter 2 Why India?; Chapter 3 Understanding Indians and Indian Business; The Siege; Chapter 4 The Domestic Market; Chapter 5 Which Products, Services and Sectors - And Why; Chapter 6 Barriers to Entry and How to Overcome Them; Chapter 7 Creating the Business Case and the Business Plan |
Chapter 8 How to Enter the Market: Partnership, Distributorship, Joint Venture, DBOT, or Do It YourselfChapter 9 Sales and Marketing in India; Chapter 10 Staffing in India and Global Talent Management; Chapter 11 Turning these Insights into Real Business Advantage; Chapter 12 India Tomorrow; List of Websites and Resources; Index |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to- |
|
|
|
|