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1. |
Record Nr. |
UNINA9910297448603321 |
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Autore |
Plume Cherniece J. |
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Titolo |
Social media in the marketing context : a state of the art analysis and future directions / / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade |
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Pubbl/distr/stampa |
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Amsterdam, Netherlands : , : Chandos Publishing, , 2017 |
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©2017 |
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ISBN |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (184 pages) |
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Collana |
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Chandos Social Media Series |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Sommario/riassunto |
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Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media |
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2. |
Record Nr. |
UNINA9910782191403321 |
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Autore |
Keller Wolfgang |
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Titolo |
Wavelets in geodesy and geodynamics [[electronic resource] /] / Wolfgang Keller |
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Pubbl/distr/stampa |
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Berlin ; ; w York, : Walter de Gruyter, c2004 |
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ISBN |
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1-282-19441-0 |
9786612194412 |
3-11-019818-5 |
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Descrizione fisica |
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1 online resource (292 p.) |
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Classificazione |
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Disciplina |
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Soggetti |
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Wavelets (Mathematics) |
Geology - Mathematics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [269]-276) and index. |
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Nota di contenuto |
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Front matter -- Contents -- 1. Fourier analysis and filtering -- 2. Wavelets -- 3. Applications -- A. Hilbert spaces -- B. Distributions -- Back matter |
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Sommario/riassunto |
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For many years, digital signal processing has been governed by the theory of Fourier transform and its numerical implementation. The main disadvantage of Fourier theory is the underlying assumption that the signals have time-wise or space-wise invariant statistical properties. In many applications the deviation from a stationary behavior is precisely the information to be extracted from the signals. Wavelets were developed to serve the purpose of analysing such instationary signals. The book gives an introduction to wavelet theory both in the continuous and the discrete case. After developing |
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3. |
Record Nr. |
UNISANNIOIEI0202272 |
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Autore |
Terni, Massimo |
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Titolo |
Una mappa dello Stato : guerra e politica tra regimen delle anime e governo dei sudditi / Massimo Terni |
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Pubbl/distr/stampa |
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ISBN |
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Descrizione fisica |
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Collana |
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Studi storici Carocci ; 34 |
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Disciplina |
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Soggetti |
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Collocazione |
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POZZO LIB.ECON MON 397001POZZO LIB.ECON MON 3970 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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