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Record Nr. |
UNINA9910782130603321 |
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Autore |
Scott Joel |
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Titolo |
Microsoft Dynamics CRM 4 for dummies [[electronic resource] /] / Joel Scott, David Lee |
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Pubbl/distr/stampa |
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Indianapolis, IN, : Wiley, 2008 |
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ISBN |
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1-118-05260-9 |
0-470-39753-5 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (434 p.) |
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Collana |
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Altri autori (Persone) |
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LeeDavid <1950-> |
WeissScott |
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Disciplina |
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Soggetti |
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Customer relations - Data processing |
Relationship marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Microsoft Dynamics CRM 4 for Dummies; About the Authors; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Microsoft CRM Basics; Part II: Setting Things Up; Part III: Managing Sales; Part IV: Making the Most of Marketing; Part V: Taking Care of Your Customers; Part VI: The Part of Tens; Index |
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Sommario/riassunto |
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Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft's CRM solution in a jiffy. Whether you're considering a CRM system for the first time or |
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