YouTube and video marketing [[electronic resource] ] : an hour a day / / Greg Jarboe

• Record Nr.: UNINA9910781875903321
• Autore: Jarboe Greg <1949->
• Pubbl/distr/stampa: Indianapolis, IN, : Wiley Pub., c2012
• ISBN: 1-118-20381-X; 1-283-29888-0; 9786613298881; 1-118-20379-8
• Edizione: [2nd ed.]
• Descrizione fisica: 1 online resource (506 p.)
• Collana: Serious skills
• Disciplina: 658.8/72
• Soggetti: Internet marketing; Internet advertising; Internet videos; Webcasting
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di contenuto: YouTube and Video Marketing; Acknowledgments; About the Author; Foreword; Introduction; YouTube Has Grown Dramatically; Who Should Read This Book; What Is Covered in This Book; How to Contact the Author; Chapter 1: A Short History of YouTube; Life before YouTube; 2005-2006: Early Days; 2007-2008: Middle Years; 2009-2010: Coming of Age; Chapter 2: Map Out Your Video Marketing Strategy; Four P's vs. Five W's and an H; Who Discovers and Shares New Videos?; What Types of Video Content Do They Watch?; Where and When Do They Discover New Videos?; When and Where Do They Share New Videos?; Why Don't More New Videos Go Viral? How Do YouTube and Video Marketing Work?; Chapter 3: Month 1: Make Videos Worth Watching; Happy Tree #3,079; Week 1: Get Ready to Shoot; Week 2: Learn Video Production Basics; Week 3: Get Advanced Video Production Tips; Week 4: Evaluate Video Advertising Options; Chapter 4: Month 2: Create Content Worth Sharing; Learn the Lesson of "The Last Lecture"; Week 1: Watch YouTube Award Winners; Week 2: Explore Popular YouTube ; Videos; Week 3: Examine Contagious Viral Ads; Week 4: Observe Top Viral Videos; Chapter 5: Month 3: Customize Your YouTube Channel; Center vs. Circumference Week 1: Set Up a YouTube Channel; Week 2: Become a YouTube Partner; Week 3: Create a YouTube Brand Channel; Week 4: Stream Live Content on YouTube; Chapter 6: Month 4: Explore YouTube Alternatives; The Northwest Passage; Week 1: Explore Other Video Sites; Week 2: Survey Video Hosting Services; Week 3: Look at Online Video Platforms; Week 4: Investigate Video Ad Networks; Chapter 7: Month 5: Optimize Video for YouTube; What Is Video Optimization?; Week 1: Research Keywords; Week 2: Optimize Video Watch Pages; Week 3: Optimize Your Brand Channel; Week 4: Optimize Video for the Web Chapter 8: Month 6: Engage the YouTube Community; Paul Revere's Ride; Week 1: Become a Member of the YouTube Community; Week 2: Learn the Secrets of YouTube Success; Week 3: Build Buzz Beyond YouTube; Week 4: Watch Online Video Case Studies; Chapter 9: Month 7: Trust but Verify YouTube Insight; The Map Room; Week 1: Trust YouTube Insight; Week 2: Verify with TubeMogul; Week 3: Verify with Google Analytics; Week 4: Master Web Analytics 2.0; Chapter 10: Study YouTube Success Stories; The Story behind the Story; Deliver 700 Percent Increase in Sales: Will It Blend?Win the Presidency of the United States: Barack Obama; Increase Sales of DVDs 23,000 Percent: Monty Python; Generate 2.1 million in Sales: PiperSport Launch; Chapter 11: A Quick Look at the Future; "It's Never the Same! It's Always Bizarre!; Look at What Has Changed in the Past Year; Stay on Top of the Latest Trends; Play by the New Rules of YouTube Marketing; "Hit 'em Where They Ain't"; Index
• Sommario/riassunto: Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself