1.

Record Nr.

UNINA9910781703303321

Autore

Eshbaugh-Soha Matthew <1972->

Titolo

Breaking through the noise [[electronic resource] ] : presidential leadership, public opinion, and the news media / / Matthew Eshbaugh-Soha and Jeffrey S. Peake

Pubbl/distr/stampa

Stanford, Calif., : Stanford University Press, 2011

ISBN

0-8047-7821-3

Descrizione fisica

1 online resource (265 p.)

Collana

Studies in the modern presidency

Altri autori (Persone)

PeakeJeffrey S. <1970->

Disciplina

352.23/60973

Soggetti

Presidents - United States

Presidents - Press coverage - United States

Government and the press - United States

Press and politics - United States

Communication in politics - United States

Public relations and politics - United States

Political leadership - United States

Public opinion - United States

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Presidential leadership -- Theoretical framework and organization -- A focused strategy of presidential leadership -- A sustained strategy of presidential leadership -- Going local as a leadership strategy -- Leadership and responsiveness in the public presidency.

Sommario/riassunto

Modern presidents engage in public leadership through national television addresses, routine speechmaking, and by speaking to local audiences. With these strategies, presidents tend to influence the media's agenda. In fact, presidential leadership of the news media provides an important avenue for indirect presidential leadership of the public, the president's ultimate target audience. Although frequently left out of sophisticated treatments of the public presidency, the media are directly incorporated into this book's theoretical approach and analysis. The authors find that when the public expresses real concern about an issue, such as high unemployment, the president tends to be responsive. But when the president gives attention to an issue in which



the public does not have a preexisting interest, he can expect, through the news media, to directly influence public opinion. Eshbaugh-Soha and Peake offer key insights on when presidents are likely to have their greatest leadership successes and demonstrate that presidents can indeed "break through the noise" of news coverage to lead the public agenda.