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Record Nr. |
UNINA9910781415603321 |
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Titolo |
Reaching and responding to the audience / / editors, Cinnamon Catlin-Legutko, Stacy Klingler |
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Pubbl/distr/stampa |
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Lanham, Md. : , : AltaMira Press, , 2011 |
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ISBN |
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0-7591-1345-9 |
9786613361882 |
1-283-36188-4 |
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Descrizione fisica |
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1 online resource (xiii, 189 pages) : color illustrations |
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Collana |
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American Association for State and Local History book series |
The small museum toolkit ; ; bk. 4 |
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Altri autori (Persone) |
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Catlin-LegutkoCinnamon |
KlinglerStacy <1976-> |
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Disciplina |
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Soggetti |
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Small museums - Public relations |
Communication in museums |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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CONTENTS; EDITORS' NOTE; PREFACE; CHAPTER ONE. START SPREADING THE NEWS: MARKETING AND COMMUNICATION; CHAPTER TWO. IN LIEU OF MIND READING: VISITOR STUDIES AND EVALUATION; CHAPTER THREE. LIKE A GOOD NEIGHBOR: COMMUNITY ADVOCACY FOR SMALL MUSEUMS; CHAPTER FOUR. ACCESSIBILITY IS FOR EVERYONE; CHAPTER FIVE. GOOD VISITOR SERVICE, OR "PUT DOWN THE PENCIL AND PUT ON A SMILE!"; CHAPTER SIX. NEW ROLES FOR SMALL MUSEUMS; INDEX; ABOUT THE EDITORS; ABOUT THE CONTRIBUTORS |
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Sommario/riassunto |
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Museums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you. |
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