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1. |
Record Nr. |
UNISA996200528303316 |
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Autore |
Sladek Sarah L. |
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Titolo |
The end of membership as we know it : building the fortune-flipping, must-have association of the next century / / Sarah L. Sladek |
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Pubbl/distr/stampa |
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Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011 |
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©2011 |
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ISBN |
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1-118-89123-6 |
1-118-83426-7 |
1-118-83429-1 |
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Descrizione fisica |
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1 online resource (130 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Associations, institutions, etc - Membership |
Professional associations - Membership |
Professional associations - Marketing |
Professional associations - Planning |
Nonprofit organizations - organization & administration |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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The End of Membership As We Know It; Copyright; Contents; Chapter 1: The Making of a Dominant Association; Looking Forward; Association Must-Haves; Niche; Culture; Dues; Chapter 2: Embracing Change; Focus on the Future; American College of Sports Medicine; Making a Change; Association Life Expectancy; Membership Turnover ; New England Law Library Consortium; Ohio State Medical Association; Chapter 3: Offering Better Benefits; Value Mistakes; Turning a Scrooge into a Trump; Turning a Glass of Milk into a Cash Cow; Turning an Antique into a Precious Commodity; Member Benefits Formula |
Moore County Chamber of CommerceFocus on the Future; Member Benefits Matrix; Chapter 4: Furthering Your Reach; The New Recruits; Target Market Needs; Target Market Potential; The Loyalists; Menu Diversification; Chapter 5: Building Online Communities; Community-Building Online; Mission Possible; American Institute of Certified Public Accountants (AICPA); Metropolitan Milwaukee Area Chamber of |
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Commerce (MMAC); Snow and Ice Management Association (SIMA); National Association of Manufacturers (NAM); No Chapters, Only Communities; Indie Beauty Network; Community Redefined |
Chapter 6: Redefining MembershipMembership Models; Customized Membership; Electronic Membership; International Membership; Multitier Membership; Open Membership; Senior Planners Industry Network; More Models; Lifetime Membership; Career Transition Membership; Student Membership; Young Professional Membership; Monthly Automatic Payment Membership; Trial Membership; Chapter 7: Building a Next Century Association; A Safety Net; Step 1: Focus; Step 2: Goal-Setting; Step 3: Marketing; Step 4: Troubleshooting; Step 5: Targeted Progress; Letting Go; Index |
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Sommario/riassunto |
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How new membership models can help associations survive and thrive in today''s evolving environment The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the ge |
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2. |
Record Nr. |
UNINA9910781299103321 |
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Titolo |
International education and the Chinese learner / / edited by Janette Ryan and Gordon Slethaug |
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Pubbl/distr/stampa |
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Hong Kong, : Hong Kong University Press, 2010 |
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Hong Kong : , : Hong Kong University Press, , 2010 |
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ISBN |
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988-220-705-7 |
988-8028-44-8 |
1-283-01697-4 |
9786613016973 |
988-220-615-8 |
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Edizione |
[1st edition.] |
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Descrizione fisica |
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1 online resource (206 pages) |
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Collana |
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Disciplina |
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Soggetti |
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Education and globalization - China |
Multicultural education - China |
Students - China |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Interrogating international education and Chinese learners. Something happened while nobody was looking : the growth of international education and the Chinese learner / Gordon Slethaug ; "Chinese learners" : misconceptions and realities / Janette Ryan -- The Chinese learner in international schools in Hong Kong. Fit for purpose? Why Chinese families choose international schools in Hong Kong / Chris Forse ; Being, becoming, and belonging : exploring Hong Kong-Chinese students' experiences of the social realitites of international schooling / Eric Jabal ; Educating Chinese learners for social conscience in Hong Kong : an international school perspective / Martin Schmidt -- Teachers and Chinese learners in transnational higher education settings. A Danish perspective on teaching Chinese students in Europe / Jane Vinther ; Chinese pre-service teachers in Australia : language, |
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identity, and practice / Jennifer Miller ; Realizing "cross-cultural exchange" : a dialogue between the USA and China / Ivy Wang ; Learning for all : cross-cultural, interdisciplinary team teaching between China and the USA / Zhu Weibin. |
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Sommario/riassunto |
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This collection of essays aim at fostering discussion about the growth of international education and the Chinese learner between educators from schools and universities in Hong Kong and abroad. These essays are both theoretical and practical, coming outof the direct experiences of those who have been teaching Chinese learners in international contexts. |
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