La pianificazione urbana e regionale : un approccio sistemico / Brian J. McLoughlin

• Record Nr.: UNIPARTHENOPE000002153
• Autore: McLoughlin, Brian J.
• Pubbl/distr/stampa: Venezia : Marsilio editori, 1976
• Edizione: [3. ed.]
• Descrizione fisica: IX, 313 p. ; 22 cm
• Collana: Biblioteca Marsilio , Architettura e urbanistica ; 23
• Disciplina: 711
• Collocazione: BAU.333.77.23
• Lingua di pubblicazione: Italiano
• Formato: Materiale a stampa
• Livello bibliografico: Monografia

The on-demand brand [[electronic resource] ] : 10 rules for digital marketing success in an anytime, everywhere world / / Rick Mathieson

• Record Nr.: UNINA9910781151003321
• Autore: Mathieson Rick
• Pubbl/distr/stampa: New York, : American Management Association, c2010
• ISBN: 1-282-52449-6; 9786612524493; 0-8144-1574-1
• Edizione: [1st edition]
• Descrizione fisica: 1 online resource (305 p.)
• Disciplina: 658.8/27
• Soggetti: Branding (Marketing); Internet marketing
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Contents; Introduction; RULE #1: Insight Comes Before Inspiration; RULE #2: Don't Repurpose, Reimagine; RULE #3: Don't Just Join the Conversation-Spark It; RULE #4: There's No Business Without Show Business; RULE #5: Want Control? Give It Away; RULE #6: It's Good to Play Games with Your Customers; RULE #7: Products Are the New Services; RULE #8: Mobile Is Where It's At; RULE #9: Always Keep Surprises In-Store; RULE #10: Use Smart Ads Wisely; Additional Resources; Notes; Acknowledgments; Index; About the Author
• Sommario/riassunto: How to capture the attention of e-minded customers who think plain old web ads are SO yesterday.