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Record Nr. |
UNINA9910781102303321 |
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Autore |
Scott Peter R |
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Titolo |
Auditing Social Media [[electronic resource] ] : A Governance and Risk Guide |
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Pubbl/distr/stampa |
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ISBN |
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1-119-20258-2 |
1-283-02771-2 |
9786613027719 |
1-118-06369-4 |
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Descrizione fisica |
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1 online resource (209 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Business enterprises - Computer networks |
Business enterprises -- Computer networks |
Customer relations - Technological innovations |
Customer relations -- Technological innovations |
Internet marketing |
Social media |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Auditing Social Media: A Governance and Risk Guide; Contents; Foreword; Acknowledgments; Introduction: Why Should Anyone Care about Social Media?; Chapter 1: Social Media: An Overview; Chapter 2: Social Media: A Corporate Strategy; Chapter 3: Monitoring and Measuring; Chapter 4: Social Media Policies; Chapter 5: Social Media Risks; Chapter 6: Social Media Governance; Chapter 7: The Social Media Audit; Appendix A: Chapter Links; Appendix B: Common and Popular Social Media Tools and Platforms; Appendix C: Common and Popular Social Media Monitoring Tools |
Appendix D: Links to Publicly Available Social Media PoliciesAppendix E: Links and Information Regarding Regulation, Guidelines, and Legal Issues Involving Social Media; About the Authors; Index |
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Sommario/riassunto |
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Practical, big-picture guidance toward a mastery of social media |
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benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social m |
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