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1. |
Record Nr. |
UNINA9910780901703321 |
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Autore |
Moore Karl <1955-, > |
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Titolo |
Marketing : the basics / / Karl Moore and Niketh Pareek |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2010 |
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ISBN |
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1-135-22590-7 |
1-134-17889-1 |
1-135-22591-5 |
1-282-44409-3 |
9786612444098 |
0-203-87034-4 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (246 p.) |
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Collana |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Consumer behavior - Research |
Export marketing - Management |
Marketing research |
Marketing - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX |
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Sommario/riassunto |
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'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: <LI |
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2. |
Record Nr. |
UNINA9910814183603321 |
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Titolo |
Triple bottom line evaluation of biosolids management options / / by Mike Elenbaas [and five others] |
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Pubbl/distr/stampa |
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Alexandria, Virginia : , : Water Environment Research Foundation, , 2014 |
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©2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (132 p.) |
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Disciplina |
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Soggetti |
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Sewage sludge - Environmental aspects |
Sewage - Purification |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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""Cover""; ""Copyright""; ""Acknowledgments""; ""Abstract and Benefits""; ""Table of Contents""; ""List of Tables""; ""List of Figures""; ""List of Acronyms""; ""Executive Summary""; ""Chapter 1.0: Introduction""; ""1.1 Assessing Biosolids Management Options""; ""1.2 Background""; ""1.3 What is a Triple Bottom Line Approach?""; ""Chapter 2.0: Triple Bottom Line Evaluation""; ""2.1 Background: WERF TBL Tool for Assessing Biosolids Options""; ""2.2 General Considerations""; ""2.2.1 Defining the Scope of the TBL Analysis""; ""2.2.2 Selecting TBL Criteria and Sub-Criteria"" |
""2.3 Economic Criteria for This TBL Analysis""""2.3.1 Lifecycle Economic Assessment""; ""2.3.2 Engineering/Technical Criteria""; ""2.3.3 Additional Considerations""; ""2.4 Environmental Criteria for This TBL Analysis""; ""2.4.1 Use of LCA Within the Environmental Criteria""; ""2.4.2 Examples of Environmental Criteria Considered, But Not Included""; ""2.5 Social Criteria for the TBL Analysis""; ""2.5.1 Nuisance Issues""; ""2.5.2 Workplace Conditions""; ""2.5.3 Public Engagement""; ""2.5.4 Social Criteria Focus on Inherent Qualities of a Biosolids Management Option"" |
""2.5.5 Examples of Social Criteria Considered, But Not Included""""2.6 The Criteria: Metrics, Weighting, Normalizing, and Sensitivity Analysis""; ""2.6.1 Choosing Metrics for Criteria""; ""2.6.2 Weighting the Criteria""; |
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""2.6.3 Normalizing Scores for Comparison""; ""2.6.4 Sensitivity Analysis""; ""Chapter 3.0: Overview of Six Scenarios Selected for Triple Bottom Line Analysis""; ""3.1 1X/1Y - Anaerobic Digestion, CHP with Pretreatment""; ""3.2 2X/2Y - Anaerobic Digestion, CHP with Codigestion""; ""3.3 3Y - Incineration with Landfill Disposal"" |
""3.4 4Y - Gasification with Landfill Disposal""""Chapter 4.0: Discussion of Scoring""; ""4.1 Economic Scoring""; ""4.2 Environmental Scoring""; ""4.3 Social Scoring""; ""4.3.1 Public Engagement""; ""4.4 Stakeholder Involvement in Criteria Weightings""; ""Chapter 5.0: Triple Bottom Line Results for Research Guidance""; ""5.1 Economic Results""; ""5.2 Environmental Results""; ""5.2.1 Results for Conservation/Optimization of Resources""; ""5.2.2 Results for Net Impacts to Media""; ""5.2.3 Results for Regulatory Flexibility""; ""5.3 Social Results""; ""5.3.1 Results for Nuisance Issues"" |
""5.3.2 Results for Workplace Conditions""""5.3.3 Results for Public Engagement""; ""5.4 Research Guidance Case Results""; ""Chapter 6.0: Triple Bottom Line Results for Utility Decision Making""; ""6.1 Utility Decision Making""; ""6.2 Sensitivity Analysis and Discussion""; ""6.2.1 Assumptions Used for Sensitivities""; ""6.2.2 Low Electric and Gas Cost Sensitivity""; ""6.2.3 High Electric and Gas Cost Sensitivity""; ""6.2.4 Carbon Cap Sensitivity""; ""6.2.5 Applying Different Criteria Weights Sensitivity""; ""Chapter 7.0: Conclusions and Findings""; ""7.1 Research Guidance TBL Model Findings"" |
""7.2 Utility Decision-Making Results Findings"" |
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3. |
Record Nr. |
UNIORUON00424456 |
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Autore |
Negri, A. |
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Titolo |
Le rivoluzioni di Simone Weil / A. Negri...[et al.] ; a cura di Giovanni Invito |
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Pubbl/distr/stampa |
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Cavallino di Lecce, : Capone, 1990 |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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4. |
Record Nr. |
UNINA9910973569503321 |
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Autore |
Cobden Richard <1804-1865.> |
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Titolo |
Richard Cobden's German diaries / / edited and introduced by John R. Davis |
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Pubbl/distr/stampa |
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München, : K.G. Saur, 2007 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (117 p.) |
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Collana |
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Prinz-Albert-Forschungen ; ; 2 |
Prinz-Albert-Forschungen ; ; Bd. 2 |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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HISTORY / General |
Great Britain Foreign relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Front matter -- Contents -- List of Illustrations -- Preface -- Introduction -- Cobden Papers CP451 -- Cobden Papers CP452 -- Bibliography -- Back matter |
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Sommario/riassunto |
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No detailed description available for "Richard Cobden's German Diaries". |
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