Drupal 6 search engine optimization [[electronic resource] ] : rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites / / by Ben Finklea

• Record Nr.: UNINA9910780784503321
• Autore: Finklea Ben
• Pubbl/distr/stampa: Birmingham, UK, : Packt Publishing, 2009
• ISBN: 1-282-29874-7; 9786612298745; 1-84719-823-6
• Descrizione fisica: 1 online resource (280 p.)
• Collana: From technologies to solutions
• Disciplina: 006.7
• Soggetti: Electronic information resource searching; Search engines; Web site development
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover; Table of Contents; Preface; Chapter 1: The Tools You'll Need; Drupal 6; Modules; Installing 99% of Drupal modules:; Installing the remaining 1% Drupal modules; Essential SEO modules; Optional SEO modules; Non-SEO modules; Drupal SEO Checklist module; Google Account; Set up a Google Account; Analytics; Google Analytics; Creating a Google Analytics account and installing it on your Drupal site; Yahoo! Analytics; Google Webmaster Tools; Verify your site with Google; Google Webmaster Tools settings; Preferred domain; Crawl rate; Understanding search engine crawlers; Paid tools; CrazyEgg; MintOther Great Tools; Install two browsers; Google Toolbar; PageRank; SEO for Firefox plugin; Yahoo! site explorer; Summary; Chapter 2: Keyword Research; What is a keyword?; Keywords aggregate searchers into organized groups; A keyword defines a market; Why keyword research is important; What is your keyword goal?; Goal 1: Brand awareness; Company brand awareness; Product brand awareness; Credibility; Goal 2: Conversions; Transactional; Lead Generation; Page impression (or ad impression); Keyword research tools; Your own web site; How to set up the Top Searches module:; Your competition; How to scrape your competitors' web site for keywordsGoogle Adwords Keyword Tool; Google Zeitgeist; Google Trends; SEOmoz; Keyword Discovery; WordTracker; How to pick the best keywords; The scenario; How to gather a keywords list; Picking the right terms; Getting rid of the wrong terms; Summary; Chapter 3: On Page Optimization; Page titles; The page title module; The token module; Install and configure the page title module; Rewriting page titles for individual nodes; Writing page titles that Google and your visitors will love; Setting your web site's name; Link titles; How to edit the title element of your navigation linksMake Drupal URLs clean and search engine optimized; A brief history of static and dynamic URLs; How Drupal handles dynamic URLs; Turning on clean URLs in Drupal; Optimizing URLs with the Path module; How to turn on the Path module; How to change a content path; Writing optimized URLs; Automating paths with Pathauto and Path Redirect; Installing Pathauto and Path Redirect; Configuring Pathauto; Redirects; 301 Redirects-the right way to move content around; Installing and configuring Path Redirect; How to set up a 301 redirect; Global Redirect module-fixing Drupal's duplicate content problemsHow to install and configure the Global Redirect module; Summary; Chapter 4: More On-Page Optimization; Headings; HTML Header tags; How Drupal handles headings; Drupal menus and navigation; How to change your navigation; Other links in your site; Optimize images, video, and other media; File name; The alt and title attributes; Uses of alt and title; Text near the media file; Meta tags; Installing the Meta tags module; Configuring the Meta tags module; Specifying meta tags for your content; Taxonomy meta tags; Node Meta tags; Views Meta tags
• Sommario/riassunto: Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites