1.

Record Nr.

UNINA9910780640203321

Autore

Prestholdt Jeremy

Titolo

Domesticating the world [[electronic resource] ] : African consumerism and the genealogies of globalization / / Jeremy Prestholdt

Pubbl/distr/stampa

Berkeley, : University of California Press, c2008

ISBN

1-282-36047-7

9786612360473

0-520-94147-0

Descrizione fisica

1 online resource (289 p.)

Collana

California world history library ; ; 6

Disciplina

339.4/709676

Soggetti

Consumer behavior - Africa, Eastern

Globalization - Africa, Eastern

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Frontmatter -- Contents -- Illustrations -- Acknowledgments -- Introduction -- 1. Similitude and Global Relationships: Self-Representation in Mutsamudu -- 2. The Social Logics of Need: Consumer Desire in Mombasa -- 3. The Global Repercussions of Consumerism: East African Consumers and Industrialization -- 4. Cosmopolitanism and Cultural Domestication: Consumer Imports in Zanzibar -- 5. Symbolic Subjection and Social Rebirth: Objectification in Urban Zanzibar -- 6. Picturesque Contradictions: Taxonomies of East Africa -- Conclusion -- Notes -- Selected Bibliography -- Index

Sommario/riassunto

This book boldly unsettles the idea of globalization as a recent phenomenon-and one driven solely by Western interests-by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich and often-surprising vignettes that outline forgotten trajectories of global trade and consumption, it



powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances.