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Record Nr. |
UNINA9910780622803321 |
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Titolo |
Rhetorical aspects of discourse in present-day society [[electronic resource] /] / edited by Lotte Dam, Lise-Lotte Holmgreen and Jeanne Strunck |
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Pubbl/distr/stampa |
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Newcastle upon Tyne, : Cambridge Scholars, 2008 |
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ISBN |
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1-282-33456-5 |
9786612334566 |
1-4438-1229-3 |
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Descrizione fisica |
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1 online resource (425 p.) |
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Altri autori (Persone) |
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DamLotte |
HolmgreenLise-Lotte |
StrunckJeanne |
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Disciplina |
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Soggetti |
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Rhetoric - Social aspects |
Verbal ability - Social aspects |
Communication in politics |
Business communication |
Journalism - Language |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"This volume is a selection of papers presented at the first conference on 'Rhetoric in Society' held at Aalborg University, Denmark, in November 2006."--Preface. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Rhetoric in political discourse -- pt. 2. Rhetoric in journalism discourse -- pt. 3. Rhetoric in organisational discourse. |
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Sommario/riassunto |
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Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of t... |
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