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Record Nr. |
UNINA9910780441603321 |
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Titolo |
Festival and events management : an international arts and culture perspective / / editors, Ian Yeoman [et al.] |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2011 |
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ISBN |
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1417507764 |
1-136-40347-7 |
1-281-05246-9 |
9786611052461 |
1-4175-0776-4 |
0-08-047770-4 |
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Descrizione fisica |
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1 online resource (xxi, 418 pages) : illustrations |
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Disciplina |
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Soggetti |
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Special events - Management |
Festivals - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
Originally published: Butterworth-Heinemann, 2004. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front Cover; Festival and Events Management; Copyright Page; Contents; Foreword by Peter Irvine; Foreword by Peter Lederer; Contributors; Introduction; Part A: Festivals, events and the cultural experience; 1. Introduction to arts, culture and leisure: Jane Ali-Knight and Martin Robertson; 2. An overview of events management: Galal Salem, Eleri Jones and Nigel Morgan; 3. Festivals, events and the destination: Ros Derrett; Part B: Managing the arts, culture and leisure experience; 4. Event design and management: ritual sacrifice?: Steve Brown and Jane James |
5. Visitor management for festivals and events: Ian Yeoman, Martin Robertson and Una McMahon-Beattie; 6. Service quality and managing your people: Siobhan Drummond and Heather Anderson; 7. Implications and use of information technology within events: Karl Knox; Part C: Marketing, revenue and retail operations; 8. Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing: Martin Robertson and Kenneth MacMillan Wardrop; |
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9. Marketing information for the events industry: Emma Wood; 10. Merchandising and retail: Stephen A. Doyle |
11. Festival and event catering operations: Kevin Fields and Paul Stansbie; 12. Principles and applications in ticketing and reservations management: Zuleika Beaven and Chantal Laws; 13. The potential for revenue management in festivals and events: Una McMahon-Beattie and Ian Yeoman; Part D: Policies and strategies of art and leisure event management; 14. Politics, public policy and the destination: C. Michael Hall and Kristy Rusher; 15. Event management for the arts: a New Zealand perspective: Lee Harrison and Fiona McDonald |
16. The economics and evaluation of festivals and events: Jack Carlsen; 17. A strategic approach for the use of sponsorship in the events industry: in search of a return on investment: Guy R. Masterman; 18. The behavioural aspects of financial management: Razaq Raj; 19. Risk and decision making in events management: Phyllis Laybourn; Part E: Case studies and contemporary issues of arts and leisure festivals and events; 20. Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival: Peter Mason and John Beaumont-Kerridge |
21. Wine tourism events: Apulia, Italy: Marina Novelli; 22. Edinburgh's Winter Festival: Kenneth MacMillan Wardrop and Martin Robertson; 23. Sponsorship, funding and strategic function: Carling Festival and V-Festival: Paul Walters and Razaq Raj; 24. The Anglesey Sea Symposium, UK: Lester D. Matthews; 25. A critical examination of Sydney's 2000 Olympic Games: Gordon Waitt; Index |
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Sommario/riassunto |
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