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Record Nr. |
UNINA9910780322403321 |
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Autore |
Kozak M (Metin), <1968-> |
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Titolo |
Destination benchmarking [[electronic resource] ] : concepts, practices, and operations / / Metin Kozak |
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Pubbl/distr/stampa |
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Cambridge, MA, : CABI Pub., c2004 |
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ISBN |
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1-280-86627-6 |
9786610866274 |
0-85199-875-5 |
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Descrizione fisica |
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1 online resource (234 p.) |
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Disciplina |
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Soggetti |
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Tourism - Management |
Benchmarking (Management) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 196-209). |
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Nota di contenuto |
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Preface; Acknowledgements; 1 Overview of Benchmarking Theory; 2 Evaluating Benchmarking Studies in Tourism; 3 Towards Destination Benchmarking; 4 Measures of Destination Benchmarking; 5 Internal Destination Benchmarking; 6 External Destination Benchmarking; 7 Generic Destination Benchmarking; 8 Data Collection and Analysis; 9 Destination Benchmarking: Characteristics and Limitations; 10 Conclusion; References; Index |
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Sommario/riassunto |
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This text evaluates different approaches to benchmarking and their application with tourism destinations. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations. |
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