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Record Nr. |
UNINA9910780227103321 |
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Autore |
Sherman Andrew J |
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Titolo |
Franchising & licensing [[electronic resource] ] : two powerful ways to grow your business in any economy / / Andrew J. Sherman |
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Pubbl/distr/stampa |
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New York, : AMACOM, c2004 |
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ISBN |
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1-281-77028-0 |
9786611770280 |
0-8144-2779-0 |
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Edizione |
[3rd ed.] |
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Descrizione fisica |
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1 online resource (448 p.) |
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Disciplina |
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Soggetti |
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Franchises (Retail trade) - United States |
License agreements - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Preliminaries; Contents; 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams; 2 The Foundation of Franchising; 3 Developing the Operations and Training Programs; 4 Developing System Standards and Enforcing Quality Control; 5 Federal and State Regulation of Franchising; 6 Compliance; 7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents; 8 Protecting the Intellectual Property of the Franchise System; 9 Managing Disputes; 10 Developing Sales and Marketing Plans; 11 Taking Your Franchise Program Overseas |
12 Business and Strategic Planning for the Growing Franchisor 13 Capital Formation Strategies; 14 Management and Leadership Issues in Building a Successful Franchising Organization; 15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues; 16 Special Issues in Mergers and Acquisitions; 17 Managing the Transfer and Renewal Process; 18 Strategic and Structural Alternatives to Franchising; 19 Structuring Licensing Programs and Agreements; 20 Joint Ventures and Strategic Alliances; Appendix. Resource Directory; Index |
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Sommario/riassunto |
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Fully revised, completely updated, and still the definitive guide to these great business strategies. |
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