1.

Record Nr.

UNINA9910780184403321

Autore

Kuglin Fred A

Titolo

Building, leading, and managing strategic alliances [[electronic resource] ] : how to work effectively and profitably with partner companies / / Fred A. Kuglin with Jeff Hook

Pubbl/distr/stampa

New York, : AMACOM, c2002

ISBN

0-8144-2643-3

Descrizione fisica

1 online resource (288 p.)

Altri autori (Persone)

HookJeff

Disciplina

658/.044

Soggetti

Strategic alliances (Business)

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Preliminaries; Contents; 1. What Is an Alliance?; 2. Great Idea, but How Do I Get Started?; 3. 3G Wireless Networks; 4. Telecom Providers and 3G Wireless Device Manufacturers: A 1 Trillion Investment, yet Where's the Value?; 5. Mission Impossible?; 6. Transportation; 7. Health Care: Alliances and a Healthy Supply Chain; 8. Software Companies and Consulting Firms; 9. Know When to Hold, and Know When to Fold; 10. Critical Success Factors in Establishing Alliances; Index

Sommario/riassunto

Corporate acquisition is no longer the growth model for technology-based companies. Now the name of the game is alliances.