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Record Nr. |
UNINA9910780125603321 |
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Autore |
White Michael <1951-> |
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Titolo |
A Short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White |
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Pubbl/distr/stampa |
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Novato, CA, : World Trade Press, 2002 |
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Descrizione fisica |
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Collana |
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The Short course in international trade series |
The short course in international trade series |
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Disciplina |
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Soggetti |
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Export marketing |
International business enterprises - Management |
Business failures |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references. |
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