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Record Nr. |
UNINA9910780109903321 |
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Autore |
Porter Tom. |
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Titolo |
Selling architectural ideas / / Tom Porter |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2000 |
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ISBN |
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1-138-46076-1 |
1-135-80915-1 |
9786610050215 |
1-280-05021-7 |
0-203-22309-8 |
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Descrizione fisica |
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1 online resource (vi, 154 p.) : ill. (some col.) |
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Disciplina |
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Soggetti |
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Architectural services marketing |
Communication in architectural design |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references (151) and index. |
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Nota di contenuto |
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1. The power of the image -- 2. Presentation as narrative -- 3. Layout design issues -- 4. Architectural selling techniques -- 5. Personalised promotional tools. |
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