1.

Record Nr.

UNINA9910780038303321

Titolo

The impact of international television : a paradigm shift / / [edited by] Michael G. Elasmar

Pubbl/distr/stampa

Mahwah, N.J., : L. Erlbaum Associates, 2003

ISBN

1-282-32196-X

9786612321962

1-4106-0704-6

Descrizione fisica

1 online resource (211 p.)

Collana

LEA's communication series

Altri autori (Persone)

ElasmarMichael G

Disciplina

791.45

Soggetti

Foreign television programs - History and criticism

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and indexes.

Nota di contenuto

Book Cover; Title; Copyright; Contents; Preface; CHAPTER 1 The Cultural Imperialism Paradigm Revisited: Origin and Evolution; CHAPTER 2 Impacts of Cross-Cultural Mass Media In Iceland, Northern Minnesota, and Francophone Canada in Retrospect; CHAPTER 3 Socialization Effects of American Television on International Audiences; CHAPTER 4 Perceived Foreign Influence and Television Viewing in Greece; CHAPTER 5 The Influence of Television and Media Use on Argentines About Perceptions of the United States; CHAPTER 6 Choosing National TV: Cultural Capital, Language, and Cultural Proximity in Brazil

CHAPTER 7 Cultural Proximity On the Air in Ecuador: National, Regional Television Outperforms Imported U.S. ProgrammingCHAPTER 8 A Meta-Analysis of Crossborder Effect Studies; CHAPTER 9 An Alternative Paradigm for Conceptualizing and Labeling the Process of Influence of Imported Television Programs; CHAPTER 10 The Impact of International Audio-Visual Media: An Expanded Research Agenda for the Future; Contributors; Author Index; Subject Index

Sommario/riassunto

For several decades, cultural imperialism has been the dominant paradigm for conceptualizing, labeling, predicting, and explaining the effects of international television. It has been used as an unchallenged premise for numerous essays on the topic of imported television influence, despite the fact that the assumption of strong cultural



influence is not necessarily reflected in the body of research that exists within this field of study. In The Impact of International Television: A Paradigm Shift, editor Michael G. Elasmar and his contributors challenge the dominant paradigm of cultural