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Record Nr. |
UNINA9910779889903321 |
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Autore |
Li Charlene |
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Titolo |
The seven success factors of social business strategy [[electronic resource] /] / Charlene Li, Brian Solis |
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Pubbl/distr/stampa |
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San Francisco, : Jossey-Bass, 2013 |
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ISBN |
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1-118-71592-6 |
1-118-71590-X |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (86 p.) |
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Collana |
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Jossey-Bass short format series |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Management - Social aspects |
Social media |
Marketing - Social aspects |
Success in business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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The Seven Success Factors of Social Business Strategy; Copyright; Contents; 1 The Evolution of Social Business; Creating a Coherent Social Business Strategy; Introducing the Seven Success Factors of Social Business Strategy; How to Use This Book; 2 Laying Foundations: Goals, Vision, and Executive Support; Success Factor #1: Define the Overall Business Goals; Identifying Which Goals Matter; Exercise: Connect Social Goals to Organizational Goals; Tying Social Strategy to Business Goals: The Metric Holy Grail; What Happens When Business Goals Aren''t Clear? |
Success Factor #2: Establish the Long-Term VisionCreating a Vision Statement; Exercise: Writing a Vision Statement; Success Factor #3: Ensure Executive Support; Garnering Executive Engagement; Best Practices: Getting Executives Onboard; 3 Setting the Strategy Roadmap: Identify and Prioritize Initiatives; Success Factor #4: Define the Strategy Roadmap; Identify Initiatives; Prioritize Initiatives Against Capabilities and Value; Create a Long-Term Roadmap; 4 Aligning the Organization: Establishing Governance; Success Factor #5: Establish Governance and Guidelines; Defining the CoE |
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Defining Guidelines and ProcessBeware the Center of Excellence Pitfalls; 5 Aligning Resources and Technology; Success Factor #6: Secure Staff, Resources, and Funding; Staffing; Education and Best Practice Sharing; Funding and the Use of Pilot Programs; Success Factor #7: Invest in Technology Platforms That Map to Strategy; Plan to Evolve Your Monitoring Platform; To Scale, Invest in a Social Media Management System; Conclusion; Notes; Acknowledgments; About the Authors |
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Sommario/riassunto |
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How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There''s a reason why the question about ROI is met with such hostility. But it''s time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an effective social business strategy. Li and Solis studied how the best companies create measurable value that aligns with overal |
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