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Record Nr. |
UNINA9910779742203321 |
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Autore |
Schudson Michael |
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Titolo |
Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson |
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Pubbl/distr/stampa |
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Oxfordshire, England ; ; New York, : Routledge, c1993 |
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Abingdon, Oxon : , : Routledge, , 2013 |
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ISBN |
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0-203-58274-8 |
1-136-66818-7 |
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Descrizione fisica |
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1 online resource (xxiv, 308 p.) |
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Collana |
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Routledge Library Editions: Advertising ; ; Volume 6 |
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Disciplina |
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Soggetti |
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Advertising - United States - History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published in 1993 by Routledge. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. The advertiser's perspective -- 2. What advertising agencies know -- 3. The consumer's information environment -- 4. An anthropology of goods -- 5. Historical roots of consumer culture -- 6. The emergence of new consumer patterns : a case study of the cigarette -- 7. Advertising as capitalist realism -- 8. An evaluation of advertising. |
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