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1. |
Record Nr. |
UNINA9910464963403321 |
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Titolo |
Advances in international marketing [[electronic resource] ] . Volume 23 Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou |
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Pubbl/distr/stampa |
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ISBN |
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1-283-58872-2 |
9786613901170 |
1-78190-017-5 |
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Descrizione fisica |
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1 online resource (360 p.) |
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Collana |
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Advances in international marketing ; ; v. 23 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Export marketing |
International business enterprises |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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FRONT COVER; INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN, INNOVATION, & BRANDING IN INTERNATIONAL MARKETING; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; INTRODUCTION; ACKNOWLEDGMENT; REFERENCES; PART I: INTERDISCIPLINARY APPROACHES TO BRANDING; BUILDING MARKET-BASED ASSETS IN A GLOBALLY COMPETITIVE MARKET: A LONGITUDINAL STUDY OF AUTOMOTIVE BRANDS; WHY BUILDING MARKETING ASSETS MATTERS; CONSUMER-BASED DIMENSIONS OF BRAND EQUITY; CONCEPTUAL FRAMEWORK; METHOD; RESULTS; DISCUSSION; LIMITATIONS AND DIRECTIONS FOR FUTURE RESEARCH; REFERENCES |
TRANSFERRING CORPORATE BRAND IMAGE TO LOCAL MARKETS: GOVERNANCE DECISIONS FOR MARKET ENTRY AND GLOBAL BRANDING STRATEGYTHE RELATION BETWEEN BRAND AND GOVERNANCE; FACTORS AFFECTING BRAND GOVERNANCE FORM DECISION; THEORETICAL AND MANAGERIAL RELEVANCE: ACTION PLAN FOR BRAND MARKET ENTRY; LIMITATIONS AND FUTURE RESEARCH DIRECTIONS; REFERENCES; THE IMPACT OF LUXURY BRAND-RETAILER |
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CO-BRANDING STRATEGY ON CONSUMERS' EVALUATION OF LUXURY BRAND IMAGE: THE CASE OF TAIWAN; INTRODUCTION; LITERATURE REVIEW AND HYPOTHESES; METHODOLOGY; RESULTS; DISCUSSIONS AND IMPLICATIONS; LIMITATIONS AND FUTURE RESEARCH |
REFERENCESHOW SHOULD A GLOBAL BRAND MANAGER RESPOND TO AN AMBIGUOUS PRODUCT HARM CRISIS?; PRESSURE TO RESOLVE THE UNCERTAINTY REGARDING WHO'S TO BLAME: THE KEY ROLE OF UNCERTAINTY AVOIDANCE AND THE PERCEIVED SEVERITY OF A CRISIS; FACTORS INFLUENCING WHO TO BLAME IN ORDER TO RESOLVE THE UNCERTAINTY: THE ROLE OF PRIOR BELIEFS AND CROSS-CULTURAL DIFFERENCES IN INFORMATION PROCESSING BIASES; HOW TO RESPOND? THE IMPORTANCE OF TAILORING THE RESPONSE TO THE CULTURAL CONTEXT; NOTES; REFERENCES; PART II: INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN AND INNOVATION |
DESIGN IN THE EXPERIENCE ECONOMY: USING EMOTIONAL DESIGN FOR SERVICE INNOVATIONEMOTIONAL DESIGN; SERVICES AND EXPERIENCES; EXPERIENTIAL VALUE; AVOIDING A HOLLOW CORE; SERVICE CORE AND SERVICE AUGMENTATION; DESIGN; TRANSLATING THE VOICE OF THE CUSTOMER; DESIGN THINKING; THE CUSTOMER JOURNEY; EXPERIENCE STAGING; CONCLUSIONS; ACKNOWLEDGMENTS; REFERENCES; CROWDSOURCING FOR GOODNESS SAKE: IMPACT OF INCENTIVE PREFERENCE ON CONTRIBUTION BEHAVIOR FOR SOCIAL INNOVATION; CROWDSOURCING FOR SOCIAL INNOVATION; THE INFLUENCE OF MOTIVES AND OFFERED INCENTIVES ON CROWDSOURCING BEHAVIOR |
TOURNAMENT PARAMETERS AND THEIR IMPACT ON CONTRIBUTION BEHAVIORSCRAPLAP DESIGN CONTEST - THE EMPIRICAL STUDY; RESEARCH DESIGN; FINDINGS; DISCUSSION; NOTES; REFERENCES; REESTABLISHING STYLING AS A PRIME INTEREST FOR THE MANAGEMENT OF DESIGN; INTRODUCTION; THE TABOO ON STYLING IN DESIGN; MANAGING STYLING AND DESIGNERS AS STYLISTS; UNDERSTANDING STYLING BEYOND SUPERFICIAL DECORATION; DISCUSSION: A NEW RESEARCH AGENDA FOR STUDIES ON STYLING; REFERENCES; LEADERSHIP DEVELOPMENT BY DESIGN; INTRODUCTION; THE CHALLENGE OF WICKED PROBLEMS; ARE WICKED PROBLEMS GETTING ''WICKED-ER?'' |
ADDRESSING WICKED PROBLEMS |
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Sommario/riassunto |
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This volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. This volume was conceived from a conference held at The College of William & Mary where speakers from many fields - including business, arts, architecture, industrial design, and engineering - were invited to share their methods, findings and insights. |
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2. |
Record Nr. |
UNINA9910779514903321 |
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Titolo |
Chaos and complexity [[electronic resource] ] : new research / / Franco F. Orsucci and Nicoletta Sala, editors |
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Pubbl/distr/stampa |
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New York, : Nova Science Publishers, c2009 |
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ISBN |
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Descrizione fisica |
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1 online resource (482 p.) |
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Altri autori (Persone) |
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OrsucciFranco |
SalaNicoletta |
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Disciplina |
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Soggetti |
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Chaotic behavior in systems |
Science |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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""Chaos and Complexity: New Research""; ""Contents""; ""Preface""; ""Complexity and Chaos Theory in Art""; ""References""; ""Pollock, Mondrian and Nature: Recent Scientific Investigations""; ""Abstract""; ""Introduction""; ""1. Pollock�s Dripped Complexity""; ""2. Fractal Aesthetics""; ""3. Mondrian�s Simplicity""; ""4. Discussion""; ""Acknowledgments""; ""References""; ""Visual Semantic Ambiguity in Art""; ""Abstract""; ""Non-Linear Models Perception of Ambiguous Patterns""; ""Visual Ambiguity in Art""; ""Semantic Ambiguity of Visual Scenes"" |
""Semantic Ambiguity in Plot Development and in Comic Situations""""Mixed Ambiguity""; ""Conclusion""; ""References""; ""Does the Complexity of Space Lie in the Cosmos or in Chaos?""; ""Crystal and Flame/Form and Process: The Morphology of the Amorphous""; ""Abstract""; ""Introduction""; ""Background""; ""Works-in-Process""; ""Conclusion""; ""References""; ""Bibliography""; ""Complexity in the Mesoamerican Artistic and Architectural Works""; ""Abstract""; ""Introduction""; ""Material and Methods""; ""Information Dimension""; ""Mass Dimension""; ""Results and Discussion""; ""Conclusions"" |
""References""""New Paradigm Architecture""; ""Generation of Textures and Geometric Pseudo-Urban Models with the Aid of IFS""; ""Abstract""; ""1. Introduction""; ""2. From IFS to Urban Textures and Geometric Models""; ""3. From Generated Scenes to Real World""; ""4. Conclusions |
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and Future Works""; ""References""; ""Psuedo-Urban Automatic Pattern Generation""; ""Abstract ""; ""1. Introduction ""; ""2. Research Task Context ""; ""3. Applications ""; ""4. Conclusion ""; ""References ""; ""Tonal Structure of Music and Controlling Chaos in the Brain""; ""Abstract""; ""1. Introduction"" |
""2. Control of Chaos in the Brain by Sinusoidal or Periodic Pulsed Force""""3. Model of Music Tonality""; ""4. Stable States of Tonalities and Resonance Action""; ""References""; ""Collecting Patterns That Work for Everything""; ""Abstract""; ""What Do We See and How Are We Telling This Story? ""; ""Machines ""; ""Presentation and Representation ""; ""Machine Aesthetics ""; ""Redundant and Similar Information ""; ""Conclusions ""; ""References ""; ""Stability Conditions in Contextual Emergence""; ""Abstract""; ""1.Introduction""; ""2.Reduction and Emergence"" |
""3.Contextual Topologies and Asymptotic Expansions""""4.Thermodynamic Equilibrium and Temperature""; ""5.Stability Principles for Contextual Emergence""; ""6.Summary""; ""Acknowledgments""; ""References""; ""Contextual Emergence of Mental States from Neurodynamics""; ""Abstract""; ""1.Interlevel Relations""; ""2.Structural Stability in Symbolic Dynamics""; ""3.Contextual Emergence of Mental States from Neural States""; ""4.Compatibility of Psychological Descriptions""; ""5.Summary""; ""Acknowledgments""; ""References"" |
""Phase Coupling Supports Associative Visual Processing: Physiology and Related Models"" |
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