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Record Nr. |
UNINA9910779464803321 |
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Autore |
McAnany Emile G |
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Titolo |
Saving the world [[electronic resource] ] : a brief history of communication for development and social change / / Emile G. McAnany |
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Pubbl/distr/stampa |
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Urbana, : University of Illinois Press, c2012 |
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ISBN |
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0-252-09387-9 |
1-283-99350-3 |
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Descrizione fisica |
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1 online resource (202 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Communication in economic development - History |
Communication in rural development - History |
Communication in social action - History |
Mass media - Social aspects - History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [157-168]) and index. |
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Nota di contenuto |
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Communication in the lives of the globe -- Saving the world : beginning of communication for development -- Globalization, discourse and development communication : Unesco as prime mover -- Communication for development : does it work? -- Rethinking the paradigm : the dependency phase -- Another paradigm : participatory communication -- Paradigm for a new millennium : social entrepreneurship -- Past, present and future : an agenda for 2015 and beyond -- The future : some final thoughts. |
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Sommario/riassunto |
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Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, McAnany builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology with social entrepreneurship. |
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