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1. |
Record Nr. |
UNINA9910779445203321 |
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Autore |
Adly Amr. |
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Titolo |
State reform and development in the Middle East : Turkey and Egypt in the post-liberalization era / / Amr Adly |
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Pubbl/distr/stampa |
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Abingdon, Oxon : , : Routledge, , 2013 |
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ISBN |
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0-203-10017-4 |
1-283-89389-4 |
1-136-23012-2 |
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Descrizione fisica |
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1 online resource (281 p.) |
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Collana |
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Routledge studies in Middle Eastern economies |
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Classificazione |
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BUS068000POL000000POL024000 |
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Disciplina |
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Soggetti |
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Democratization - Turkey |
Democratization - Egypt |
Turkey Economic policy |
Turkey Economic conditions 1960- |
Egypt Economic policy |
Egypt Economic conditions 1981- |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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State Reform and Development in the Middle East Turkey and Egypt in the Post-Liberalization Era; Copyright; Contents; List of tables; List of figures; Foreword; Preface; Acknowledgements; List of acronyms; 1. Why does state reform vary among developing countries?; 2. Escort states and export restructuring; 3. What happened in Turkey (1983-2010)? State reform and export restructuring; 4. Mission unaccomplished: Egypt (1990-2010); 5. Whence cometh state reform?; 6. Political competition and institutional reform; 7. Revenue bases and state reform |
8. Pathways to export-led growth: ISI institutional legacy and state reform9. External factors and state reform; 10. The end of a non-developmental regime: Mubarak's decline and fall (2004-2011); 11. Concluding remarks; Notes; Bibliography; Index |
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Sommario/riassunto |
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"The economies of Turkey and Egypt, remarkably similar until the early 1980s, have since taken divergent paths. Turkey has successfully implemented a policy of export led industrialisation whilst Egypt's |
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manufacturing industry and exports have stagnated. In this book, Amr Adly uses extensive primary research to present detailed comparisons of Turkey's and Egypt's state administrative and private sector capacities and links between the two. The conclusion the author draws is that the external contexts for both were so alike that this cannot account for their diverging paths. Instead, the author suggests a counterintuitive yet compelling explanation; that a democratic polity is far more likely than an authoritarian one to engender a successful developmental state. Emerging in the wake of the January revolution in Egypt, when hopes for democratisation were raised, this book provides a fresh perspective on the topical subject of state reform and development in the Middle East and will be of interest to students and scholar alike"-- |
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2. |
Record Nr. |
UNINA9910298544103321 |
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Autore |
Malaval Philippe |
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Titolo |
Aerospace Marketing Management : A Handbook for the Entire Value Chain / / by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
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ISBN |
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Edizione |
[1st ed. 2014.] |
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Descrizione fisica |
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1 online resource (600 p.) |
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Collana |
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Management for Professionals, , 2192-8096 |
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Disciplina |
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Soggetti |
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Marketing |
Aerospace engineering |
Astronautics |
Production management |
Transportation |
Project management |
Aerospace Technology and Astronautics |
Operations Management |
Project Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. Marketing in the aeronautics industry -- 2. The Individual and Organizational Purchase -- 3. Business Marketing Intelligence -- 4. Market Segmentation and Positioning -- 5. Marketing and Sales Action Plan -- 6. Innovation and Product Management -- 7. Marketing of Services -- 8. Pricing Policy -- 9. Selecting Distribution Channels and Sales Team Management -- 10. Project Marketing -- 11. Communication Policy -- 12. Selecting Media -- 13. Brand Management -- 14. Building Loyalty: Maintenance, Customer Training and Offsets -- 15. Alliance Strategies. |
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Sommario/riassunto |
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This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools. |
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