1.

Record Nr.

UNINA9910779421603321

Autore

Hakanen Ernest A

Titolo

Branding the teleself [[electronic resource] ] : media effects discourse and the changing self / / Ernest A. Hakanen

Pubbl/distr/stampa

Lanham, : Lexington Books, c2007

ISBN

1-299-39647-X

0-7391-5258-0

Descrizione fisica

1 online resource (136 p.)

Disciplina

302.2301

Soggetti

Mass media - Social aspects

Self

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references (p. 117-121) and index.

Nota di contenuto

Cover; Title Page; Copyright Page; Table of Contents; Figures; Acknowledgements; Introduction: Branding the Teleself; 1: Branded: An Essay on the Teleself; 2: Tools for Analysis: Social Psychology as History, the Social Grid, and Kuhn's Influence on Media Effects History; 3: The Passive Self; 4: The Active Self; 5: The Commodified Self; 6: A Turn to the Teleself; 7: Ferment of the Teleself: Releasing the Free Agent; Appendix: Poststructuralism and Critical Theory; References; Index

Sommario/riassunto

An ongoing topic of debate in our times is how exactly the media affects the public. Hakanen analyzes that debate as it has developed in media effects research in order to reveal the changes from a modern to a postmodern self.