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Record Nr. |
UNINA9910779265003321 |
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Titolo |
Utopian images and narratives in advertising [[electronic resource] ] : dreams for sale / / edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper |
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Pubbl/distr/stampa |
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Lanham, Md., : Lexington Books, c2012 |
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ISBN |
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1-280-77895-4 |
9786613689344 |
0-7391-7327-8 |
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Descrizione fisica |
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1 online resource (297 p.) |
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Altri autori (Persone) |
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MancaLuigi (Luigi Daniele) |
MancaAlessandra |
PieperGail W |
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Disciplina |
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Soggetti |
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Advertising - Psychological aspects |
Advertising - Social aspects |
Utopias |
Advertising and women |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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UTOPIAN IMAGES AND NARRATIVES IN ADVERTISING; Contents; Introduction: Probing Madison Avenue's Utopian Images and Narratives; The Portrayal of Utopian Spaces in Magazine Advertisements; Water, the All-Purpose Utopia; Women and Children in a Fragile Paradise; Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man; Absolute Utopia: Advertising the American Dream "In an Absolut World"; Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties; Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line |
Jungian Archetypes in Advertising ImagerySelling the Good Old Days: Images of Community Life in Contemporary American Advertising; Masculine and Feminine Images in Italian Magazine Advertising; Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising; Utopian Scenarios in Hispanic Advertisements: People en EspanĚol; Advertising, Neoliberalism, and the Financial Collapse of 2008; |
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Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality; The Four Women of the Apocalypse: Utopia or Dystopia?; Index; About the Contributors |
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Sommario/riassunto |
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Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike. |
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