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1. |
Record Nr. |
UNINA9910695989103321 |
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Titolo |
Scrapie awareness and prevention on U.S. sheep operations [[electronic resource]] |
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Pubbl/distr/stampa |
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[Fort Collins, Colo.] : , : APHIS, Veterinary Services, Centers for Epidemiology and Animal Health, , [2004] |
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Descrizione fisica |
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3 unnumbered pages : digital, PDF file |
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Collana |
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Soggetti |
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Scrapie - United States - Prevention |
Sheep - Diseases - United States - Prevention |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Title from title screen (viewed Aug. 12, 2004). |
"January 2004." |
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2. |
Record Nr. |
UNINA9910779209403321 |
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Titolo |
International advertising [[electronic resource] ] : realities and myths / / edited by John Philip Jones |
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Pubbl/distr/stampa |
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Thousand Oaks, Calif. ; ; London, : SAGE, c2000 |
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ISBN |
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0-7619-1244-4 |
1-322-41705-9 |
1-4522-6458-9 |
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Descrizione fisica |
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1 online resource (412 p.) : ill |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Advertising |
Advertising media planning |
Comparative advertising |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Contents; Chapter 1 - Introduction: The Vicissitudes of International Advertising; Part I - The Realities of International Advertising; Chapter 2 - International Advertising Developments; Chapter 3 - International Advertising: How Far Can It Fly?; Chapter 4 - Alice in Disneyland: A Creative View of International Advertising; Chapter 5 - Brand and Consumer Values in Global Marketing; Chapter 6 - Mapping Cultural Values for Global Marketing and Advertising; Chapter 7 - Women as an Advertising Target: An International Overview; Chapter 8 - Media May Be Global, but Is Youth? |
Part II - An International CircumnavigationChapter 9 - Rational Arguments and Emotional Envelopes: American and British Advertising Compared; Chapter 10 - The Power of Advertising, Myths and Realities: Evidence From Norway; Chapter 11 - Print Advertising-and How an American Creative Man Learned to Operate in an International Environment; Chapter 12 - The Emergence of Advertising in Russia; Chapter 13 - Australia: A Western or Eastern Advertising Market?; Chapter 14 - The Emperor's New Clothes: A View From Australia on the Creative Process; Chapter 15 - Japan: The Advertising Agency Scene |
Chapter 16 - The Asia Pacific TigersChapter 17 - Is India an Asian |
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Tiger?; Chapter 18 - China: Advertising Yesterday and Today; Part III - An International Perspective on Measurement and Evaluation; Chapter 19 - How Single-Source Research First Developed; Chapter 20 - Short-Term Advertising Strength: New Empirical Evidence From Norway; Chapter 21 - The Effectiveness of Television Advertising in France; Chapter 22 - Test Marketing-and Some Notes on Iceland, a Totally Isolated Marketing Environment; Chapter 23 - Modeling the Marketing Process: Innovation From Japan |
Chapter 24 - Media Synergy: Evidence From GermanyChapter 25 - What Do We Know of Mixed Media Effects? More Evidence From Germany; Chapter 26 - Advertising Likability: A View From South Africa; Chapter 27 - Pioneer Work on Advertising Evaluation: The Institute of Practitioners in Advertising's Advertising Effectiveness Awards; Index; About the Contributors |
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Sommario/riassunto |
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This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation. |
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