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Record Nr. |
UNINA9910779041603321 |
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Titolo |
Let's get positive [[electronic resource] ] : challenging negative images of young people in care |
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Pubbl/distr/stampa |
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London, : National Children's Bureau Enterprises, 2003 |
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ISBN |
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1-280-48827-1 |
9786613583505 |
1-907969-67-5 |
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Descrizione fisica |
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1 online resource (68 p.) |
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Disciplina |
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Soggetti |
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Youth - Institutional care |
Foster children |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Cover; Contents; Foreword; Acknowledgements; Introduction; Editor's notes; How to develop your media campaign; Identify your aims; Case study: Sunderland City Council aims high!; Choose your target markets; Case study: Targeting young people; Develop key campaign messages; Make a plan; Build a team; Putting your plan into action; Know what makes a good story; Write a media release; Tips for media releases; Sample media release; Some ideas for a media release; Make your own opportunities; Case study: Using available opportunities; Case study: Enlisting celebrity support |
Involving young people in media work Guidelines for involving young people in media work; Get ahead with information gathering; Case study: Involving young media representatives; Give young people the right information; Measure your success; Campaign checklist; Understanding the media; Where can you get your messages heard?; Understanding journalists; Get to know your local media; Understanding media jargon; Working with the media; Choose the right spokesperson; What makes a good spokesperson?; Prepare your spokesperson; Get the most out of interviews; Broadcast interviews |
Letters to the editor How to handle a crisis; Key principles for handling a crisis effectively; Case study: Dealing effectively with tragedy; What to do when the media gets it wrong; Appendix: Care information kit for |
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