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1. |
Record Nr. |
UNINA9910481036503321 |
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Autore |
Jones John Philip |
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Titolo |
How to use advertising to build strong brands [[electronic resource] /] / edited by John Philip Jones |
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Pubbl/distr/stampa |
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Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
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ISBN |
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1-4522-3139-7 |
0-7619-1242-8 |
1-4522-6755-3 |
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Descrizione fisica |
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1 online resource (407 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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REFERENCE |
Consumer Guides |
Advertising - Brand name products |
Brand name products |
Commerce |
Business & Economics |
Advertising |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Sommario/riassunto |
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This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts. |
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2. |
Record Nr. |
UNINA9910778608703321 |
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Autore |
Dianne Miller Wolman |
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Titolo |
Medicare Laboratory Payment Policy [[electronic resource]] : Now and in the Future |
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Pubbl/distr/stampa |
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Washington, DC, USA, : National Academies Press, 2000 |
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National Academies Press |
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ISBN |
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0-309-18361-8 |
1-280-18522-8 |
9786610185221 |
0-309-56498-0 |
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Descrizione fisica |
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1 online resource (261 p.) |
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Soggetti |
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MEDICAL |
Medicaid & Medicare |
Medical care, Cost of - United States |
Medicare - Evaluation |
Pathological laboratories - United States - Prospective payment |
Medicare |
Prospective Payment System |
Clinical Laboratory Techniques |
Insurance, Health |
Medical Assistance |
Reimbursement Mechanisms |
Investigative Techniques |
Legislation as Topic |
Public Assistance |
Insurance, Health, Reimbursement |
Insurance |
Social Control, Formal |
Health Care Economics and Organizations |
Financing, Organized |
Financing, Government |
Economics |
Health Care |
Medical Care Plans |
Public Health |
Health & Biological Sciences |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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