1.

Record Nr.

UNINA9910461507703321

Autore

Wynne Paula

Titolo

Pimp my site [[electronic resource] ] : the DIY guide to SEO, search marketing, social media and online PR / / Paula Wynne

Pubbl/distr/stampa

West Sussex, : Capstone Publishing, 2012

ISBN

1-280-67572-1

9786613652652

0-85708-250-7

Edizione

[1st edition]

Descrizione fisica

1 online resource (276 p.)

Disciplina

658.872

Soggetti

Internet marketing

Web sites - Abstracting and indexing

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di contenuto

Pimp my Site; Contents; Acknowledgements; Foreword; Introduction; Day 1: Digital Marketing; Day 2: Keywords; Day 3: Keyword Tools; Day 4: SEO; Day 5: Marketing Tools; Day 6: Online Marketing; Day 7: Video Marketing; Day 8: Social Networking; Day 9: Social Media Tools; Day 10: PR; Day 11: PR Tools; Day 12: Email Marketing; Day 13: Email Marketing Tools; Day 14: The End of the Beginning; Jargon Buster; Useful Resources; About the Expert Panel; About Paula Wynne; More Praise for Pimp My Site; Index

Sommario/riassunto

A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers'



2.

Record Nr.

UNINA9910778401203321

Titolo

Inequality and poverty re-examined [[electronic resource] /] / Stephen P. Jenkins, John Micklewright, editors

Pubbl/distr/stampa

Oxford, : Oxford University Press, 2007

ISBN

1-383-03575-X

1-281-14967-5

9786611149673

0-19-152728-9

1-4356-0696-5

Descrizione fisica

1 online resource (325 p.)

Altri autori (Persone)

JenkinsStephen P

MicklewrightJohn

Disciplina

339.46

Soggetti

Equality

Poverty

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Contents; List of Figures; List of Tables; Acknowledgements; Notes on Contributors; Introduction; Part I: Conceptual Issues; Part II: Multiple Dimensions; Part III: Public Policy; Subject Index; Author Index;

Sommario/riassunto

The issues surrounding poverty and inequality continue to be of central concern to academics, politicians and policymakers but the way in which we seek to analyse them continues to change. This volume provides a guide to some of the new approaches that have been developed, while also making a real contribution to the ongoing public debate. - ;The issues surrounding poverty and inequality continue to be of central concern to academics, politicians and policy makers but the ways in which we seek to study and understand them continue to change over time. This accessible new book seeks to provide