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Record Nr. |
UNINA9910778243503321 |
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Autore |
Paley Norton |
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Titolo |
The marketing strategy desktop guide [[electronic resource] /] / Norton Paley |
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Pubbl/distr/stampa |
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London, : Thorogood, c2007 |
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ISBN |
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1-281-20527-3 |
9786611205270 |
1-85418-621-3 |
1-4356-3160-9 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (266 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Marketing - Management |
Marketing - Planning |
Strategic planning |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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About the author; Icons; Contents; Introduction; 1. How to manage marketing in the 21st century; 2. How to manage your marketing strategy (Part 1); 3. How to manage your marketing strategy (Part 2); 4. How to manage your competitor intelligence; 5. How to manage your strategic marketing plans; 6. How to manage your markets: The power of segmentation; 7. How to manage your product strategy; 8. How to manage your communications strategy; 9. How to manage your pricing strategy; 10. How to manage your distribution strategy; 11. How to think like a strategist |
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Sommario/riassunto |
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A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age. |
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