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Record Nr. |
UNINA9910777939103321 |
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Autore |
Rosethorn Helen |
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Titolo |
The employer brand [[electronic resource] ] : keeping faith with the deal / / Helen Rosethorn, members of Bernard Hodes Group and contributors |
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Pubbl/distr/stampa |
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Farnham, Surrey, England ; ; Burlington, VT, : Gower, c2009 |
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ISBN |
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1-317-03424-4 |
1-315-61603-3 |
1-317-03423-6 |
1-282-24286-5 |
9786612242861 |
0-566-09150-X |
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Descrizione fisica |
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1 online resource (248 p.) |
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Disciplina |
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Soggetti |
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Employee retention |
Human capital - Management |
Corporate culture |
Organizational behavior |
Personnel management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; PART II The deal in practice; PART III Striking the right deal; Index |
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Sommario/riassunto |
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Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee |
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