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Record Nr. |
UNINA9910777911403321 |
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Autore |
Cohen William A. <1937-> |
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Titolo |
How to make it big as a consultant [[electronic resource] /] / William A. Cohen |
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Pubbl/distr/stampa |
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New York, : American Management Association, c2009 |
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ISBN |
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1-283-68911-1 |
0-8144-1033-2 |
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Edizione |
[4th ed.] |
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Descrizione fisica |
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1 online resource (353 p.) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Preface: The World's Foremost Consultant and His Impact on This Book; 1 The Business of Consulting; 2 How to Get Clients: Direct Marketing Methods; 3 How to Get Clients: Indirect Marketing Methods; 4 Marketing Consultant Services to the Public Sector; 5 Making the Initial Interview a Success; 6 How to Write a Proposal; 7 Pricing Your Services; 8 What You Must Know About Consulting Contracts; 9 Planning and Scheduling the Consulting Project; 10 Negotiating with Your Client; 11 How to Easily Solve Your Client's Problems; 12 How to Research; 13 The Importance of Ethics in Consulting |
14 Making Professional Presentations15 How the Computer Has Changed Consulting; 16 The Internet and Consulting; 17 How to Run Your Consulting Business; 18 Developing Strategies for Your Client; 19 How to Lead Consulting Teams; 20 Personal Consulting: Counseling and Coaching; Epilogue; Appendix A: References Useful to Consultants; Appendix B: Sample Consultant's Brochure; Appendix C: The Consultant's Questionnaire and Audit; Appendix D: Associations of Consultants; Index |
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Sommario/riassunto |
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The classic guide to success in the demanding world of consulting, now completely revised and updated. |
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