1.

Record Nr.

UNINA9910777493503321

Titolo

Web 2.0 heroes [[electronic resource] ] : interviews with 21 Web 2.0 influencers / / Bradley L. Jones [interviewer]

Pubbl/distr/stampa

Indianapolis, IN, : Wiley Pub., c2008

ISBN

1-281-28581-1

9786611285814

0-470-37895-6

Descrizione fisica

1 online resource (290 p.)

Altri autori (Persone)

JonesBradley

Disciplina

384.3/3

Soggetti

Web 2.0

Telecommunications engineers

Web sites

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di contenuto

Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers; Contents; Introduction; Chapter 1: Max Mancini: eBay; If You Can Create a Compelling Experience for the Consumers...; Sound Bites; Chapter 2: Alan Meckler: Internet.com; We Tend to Think that We've Seen it All, When in Fact We Haven't Seen Anything Yet; Sound Bites; Chapter 3: Eric Engleman: Bloglines; I Don't Think There Is Anything Right or Wrong about Web 2.0; Sound Bites; Chapter 4: Gina Bianchini: Ning; I Don't Think It Matters...; Sound Bites; Chapter 5: Dorion Carroll: Technorati; See if it Sticks. If it Doesn't, Fail Fast

Move on to the Next Idea.Sound Bites; Chapter 6: Raju Vegesna: Zoho; That's What Web 2.0 Is: a Combination of the Wisdom of the Crowd and the Read/Write Web; Sound Bites; Chapter 7: Richard MacManus: Read/WriteWeb & Web 2.0 Workgroup; Web 2.0 Has Come To Be a Marketing Term...; Sound Bites; Chapter 8: TJ Kang: ThinkFree; We're at the Inflection Point; Sound Bites; Chapter 9: Patrick Crane: LinkedIn; It's a Fascinating Era That We're In; Sound Bites; Chapter 10: Shaun Walker: DotNetNuke; A Lot of the Players Will Need to Evolve with the Technology; Sound Bites; Chapter 11: Biz Stone: Twitter

People Find Value in OpennessSound Bites; Chapter 12: Seth Sternberg:



Meebo; I Don't Think There is Anything Right or Wrong About Web 2.0; Sound Bites; Chapter 13: Joshua Schachter: del.icio us; The Limiting Factor Is Imagination and Implementation Skill; Sound Bites; Chapter 14: Ranjith Kumaran: YouSendIt; At a High Level, Web 2.0 is About Enabling Interesting Conversations and Collaboration; Sound Bites; Chapter 15: Garrett Camp: StumbleUpon; It is About the User Experience, Not the Technologies; Sound Bites; Chapter 16: Rodrigo Madanes: Skype

Web 2.0 Is Changing People's Lives and Changing IndustriesSound Bites; Chapter 17: Rod Smith: IBM Corporation; Web 2.0 Is That Intersection of Social Changes, Economic Changes, and Technology Changes; Sound Bites; Chapter 18: Tim Harris: Microsoft Corporation; There Is No Consensus in the Industry of What Web 2.0 Is; Sound Bites; Chapter 19: Bob Brewin & Tim Bray: Sun Microsystems; It Is All about the Information Flow; Sound Bites; Chapter 20: Michele Turner: Adobe Systems Incorporated; We Are on the Edge of This Very Exciting Time; Sound Bites; Index

Sommario/riassunto

Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Today?s Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule.