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1. |
Record Nr. |
UNINA9910787398503321 |
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Autore |
Kirstges Torsten |
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Titolo |
Grundlagen des reisemittler-und reiseveranstaltermanagements : marktüberblick, geschäftsmodelle, marketingmanagement, rechtliche grundlagen / / von Torsten Kirstges |
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Pubbl/distr/stampa |
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Munich, Germany : , : Oldenbourg Verlag, , 2014 |
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©2014 |
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ISBN |
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Edizione |
[2., überarbeitete Auflage.] |
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Descrizione fisica |
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1 online resource (136 p.) |
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Classificazione |
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Disciplina |
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Soggetti |
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Marketing - Management |
Strategic planning |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Frontmatter -- Vorwort -- Inhaltsverzeichnis -- 1 Grundlagen und Definitionen -- 2 Besonderheiten der Touristikbranche -- 3 Anbieterstruktur des Touristikmarktes -- 4 Nachfrage nach Leistungen der Reiseveranstalter und Reisemittler -- 5 Wertschöpfende Aktivitäten, Arbeitsweise und Organisation -- 6 Strategisches Marketing-Management in der Touristik -- 7 Aspekte des operativen Managements -- 8 Ausgewählte rechtliche Aspekte -- Literaturverzeichnis |
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Sommario/riassunto |
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Das Werk gibt Ihnen eine Einführung in das Management, die Aufgabenbereiche und die Arbeitsabläufe bei Tourismusunternehmen, die als Reiseveranstalter oder Reisemittler agieren. Sie lernen die Besonderheiten dieser touristischen Dienstleistungen sowie die zentralen Strukturen ihres Marktes kennen und erfahren, mit welchen Geschäftsmodellen und Marketingmaßnahmen Veranstalter und Reisebüros erfolgreich sein können. Einblicke in die Grundlagen des Reiserechts sowie in die besonderen umsatzsteuerlichen Rahmenbedingungen des Veranstaltergeschäfts runden dieses Buch ab. |
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2. |
Record Nr. |
UNINA9910777489203321 |
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Titolo |
Positive organizational behavior [[electronic resource] /] / edited by Debra L. Nelson, Cary L. Cooper |
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Pubbl/distr/stampa |
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ISBN |
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1-4129-1212-1 |
1-281-24478-3 |
9786611244781 |
1-84787-834-2 |
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Descrizione fisica |
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1 online resource (xii, 227 p.) |
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Altri autori (Persone) |
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NelsonDebra L. <1956-> |
CooperCary L |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Contents; Preface; Contributors; Part I: Introduction and framworks; Chapter 1 - Positive Organizational Behavior: An Inclusive View; Chapter 2 - Psychological Capital:Investing and Developing Positive Organizational Behavior; Chapter 3 - Healthy, Productive Work: Positive Strength through Communication Competence and Interpersonal Interdependence; Chapter 4 - Eustress at Work:Extending the Holistic Stress Model; Part II: Positive states, traits and processes; Chapter 5 - Positive Emotion in Organizations: A Multi-level Framework; Chapter 6 - Thriving in Organizations |
Chapter 7 - Explaining Vigor: On the Antecedents and Consequences of Vigor as a Positive Affect at WorkChapter 8 - Ethical Leadership: A Developing Construct; Chapter 9 - The Positive Role of Political Skill in Organizations; Chapter 10 - Forgiveness in Organizations; Chapter 11 - Self-Engagement at Work; Chapter 12 - The Benefits and Possible Costs of Positive Core Self-Evaluations: A Review and Agenda for Future Research; Part III: Methodological Issues in POB Research; Chapter 13 - A Look at Two Methodological Challenges for Scholars Interested in Positive Organizational Behavior |
Chapter 14 - Positive Psychological Capital: Has Positivity Clouded |
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Sommario/riassunto |
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Positive organizational behaviour constitutes the study of positive human strengths and competencies, how it can be facilitated, assessed and managed to improve performance in the workplace. It showcases the cutting edge of this challenging new area within organizational behaviour. |
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