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Record Nr. |
UNINA9910777481003321 |
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Autore |
Gronbach Kenneth W |
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Titolo |
The age curve [[electronic resource] ] : how to profit from the coming demographic storm / / Kenneth W. Gronbach |
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Pubbl/distr/stampa |
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New York, : American Management Association, c2008 |
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ISBN |
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1-281-75786-1 |
9786611757861 |
0-8144-1017-0 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (289 p.) |
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Disciplina |
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Soggetti |
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Target marketing - United States |
Consumer behavior - United States |
Marketing research - United States |
Demography - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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CONTENTS; FOREWORD; INTRODUCTION; A WORD FROM THE AUTHOR; PART ONE: THE PARADE OF GENERATIONS: WHY AREN'T MARKETERS PAYING ATTENTION?; PART TWO: THE OLDER GENERATIONS; PART THREE: THE BABY BOOMERS: THE RADICAL-CHANGE GENERATION AND ITS IMPACT ON TODAY AND TOMORROW; PART FOUR: GENERATION X: THE OUTSIZE EXPECTATIONS OF A SMALL GENERATION; PART FIVE: GENERATION Y: THE GIANT ON THE HORIZON; PART SIX: THE GENERATION IMPACT OF SOCIAL ISSUES; APPENDIX A; APPENDIX B; APPENDIX C; APPENDIX D; INDEX; ABOUT THE AUTHOR; |
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Sommario/riassunto |
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A myth-breaking book that will redefine who marketers see as their most valuable customers. |
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