A Glossary of crop science terms / / Robert F. Barnes and James B. Beard (editors)

• Record Nr.: UNINA9910554853903321
• Pubbl/distr/stampa: Madison, Wisconsion : , : Crop Science Society of America, , 1992
• ISBN: 0-89118-577-1
• Descrizione fisica: 1 online resource (88 pages)
• Disciplina: 630.14
• Soggetti: Crops; Crop science; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia

The age curve [[electronic resource] ] : how to profit from the coming demographic storm / / Kenneth W. Gronbach

• Record Nr.: UNINA9910777481003321
• Autore: Gronbach Kenneth W
• Pubbl/distr/stampa: New York, : American Management Association, c2008
• ISBN: 1-281-75786-1; 9786611757861; 0-8144-1017-0
• Edizione: [1st edition]
• Descrizione fisica: 1 online resource (289 p.)
• Disciplina: 658.8/343
• Soggetti: Target marketing - United States; Consumer behavior - United States; Marketing research - United States; Demography - United States
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di contenuto: CONTENTS; FOREWORD; INTRODUCTION; A WORD FROM THE AUTHOR; PART ONE: THE PARADE OF GENERATIONS: WHY AREN'T MARKETERS PAYING ATTENTION?; PART TWO: THE OLDER GENERATIONS; PART THREE: THE BABY BOOMERS: THE RADICAL-CHANGE GENERATION AND ITS IMPACT ON TODAY AND TOMORROW; PART FOUR: GENERATION X: THE OUTSIZE EXPECTATIONS OF A SMALL GENERATION; PART FIVE: GENERATION Y: THE GIANT ON THE HORIZON; PART SIX: THE GENERATION IMPACT OF SOCIAL ISSUES; APPENDIX A; APPENDIX B; APPENDIX C; APPENDIX D; INDEX; ABOUT THE AUTHOR
• Sommario/riassunto: A myth-breaking book that will redefine who marketers see as their most valuable customers.