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Record Nr. |
UNINA9910478900203321 |
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Autore |
Prince Melvin |
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Titolo |
Market sensing today / / Melvin Prince and Constantinos-Vasilios Priporas |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
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ISBN |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (xxvii, 172 pages) |
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Collana |
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Marketing strategy collection, , 2150-9662 |
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Disciplina |
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Soggetti |
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Marketing research |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. Continuities in market sensing theory / Melvin Prince and Constantinos-Vasilios Priporas -- 2. Rethinking competitive analysis from a market sensing perspective / Dilip S. Mutum, Bang Nguyen, and T.C. Melewar -- 3. Market sensing and competitive intelligence / Son K. Lam -- 4. Market sensing and sense making using unstructured big data / Jerry Wind and Vincent Schiavone -- 5. A strategic tool for market sensing: ZMET / James Forr, Alan Creedy, and Joseph Plummer -- 6. Market sensing in practice with Google / Subroto Roy -- 7. Market sensing, mind genomics, and health promotion / Gillie Gabay, Michael L. Kochman, and Howard Moskowitz -- 8. Old good ideas can re-emerge with the new technology and imagination: lessons from the history of market sensing / Vincent Barabba -- Index. |
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Sommario/riassunto |
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The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature and especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order |
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to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. The present volume, Market Sensing Today, is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth. This book of contemporary tested and comprehensive concepts and methods grounded in diverse and rich experience is intended to stimulate creativity and insightful approaches for educators offering courses in strategy as well as for practitioners involved in crucial strategic decision making. |
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2. |
Record Nr. |
UNINA9910777467003321 |
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Autore |
McGill Ian. |
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Titolo |
The action learning handbook : powerful techniques for education, professional development and training / / Ian McGill and Anne Brockbank |
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Pubbl/distr/stampa |
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London ; ; New York : , : RoutledgeFalmer : , : Taylor & Francis Group, , 2004 |
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ISBN |
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1-134-31111-7 |
1-134-31112-5 |
0-7494-3444-9 |
1-138-12658-6 |
1-280-06385-8 |
0-203-41633-3 |
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Descrizione fisica |
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1 online resource (292 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Active learning |
Experiential learning |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [270]-278) and index. |
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Nota di contenuto |
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Book Cover; Title; Contents; Acknowledgements; Introduction; Introducing action learning; Types of action learning; Introductory workshops; Starting a set: the first and second meetings; Dialogue and collaborative learning; Action learning as a reflective process; The social context of action learning; Group dynamics in action learning; Being a presenter; Being a set member; Being a facilitator; Development and accreditation of facilitators of action learning; The process review; Evaluating action learning; Endings; Conclusion; Appendix: Group action learning; References; Index |
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Sommario/riassunto |
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Action learning is a continued process of learning and reflection with the support of a group of colleagues, working on real issues. The action learning method is increasingly used to bring innovation to many different fields of work. The principles of action learning can achieve improvement and transformation in a wide range of applications and disciplines, including professional training and educational contexts.<BR>This book is a comprehensive guide to action learning which maintains an accessible, practical focus throughout. It is packed with useful resources, including case studies and id |
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