1.

Record Nr.

UNINA9910750100803321

Autore

Pietrobon, Emanuel <1992->

Titolo

L'arte della guerra ibrida : teoria e prassi della destabilizzazione / Emanuel Pietrobon ; prefazione di Salvatore Santangelo

Pubbl/distr/stampa

Roma, : Castelvecchi, 2022

ISBN

978-88-329-0940-1

Descrizione fisica

358 p. : ill. ; 21 cm

Collana

Nodi

Disciplina

327.14

Locazione

FSPBC

Collocazione

SOC 29

Lingua di pubblicazione

Italiano

Formato

Materiale a stampa

Livello bibliografico

Monografia



2.

Record Nr.

UNINA9910777401803321

Autore

Shapiro Lamed <1878-1948.>

Titolo

The cross and other Jewish stories [[electronic resource] /] / Lamed Shapiro ; edited and with an introduction by Leah Garrett

Pubbl/distr/stampa

New Haven, : Yale University Press, c2007

ISBN

1-281-73468-3

9786611734688

0-300-13469-X

Descrizione fisica

1 online resource (262 p.)

Collana

New Yiddish library

Disciplina

839/.133

Soggetti

LITERARY COLLECTIONS / General

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Bibliographic Level Mode of Issuance: Monograph

Nota di bibliografia

Includes bibliographical references (p. 213-221).

Nota di contenuto

Pogrom tales -- The cross -- Pour out thy wrath -- In the dead town -- The kiss --  White challah -- The Jewish regime -- The old world -- Smoke -- Tiger -- Eating days -- The rebbe and the rebbetsin -- The man and his servant -- Between the fields -- Myrtle -- The new world -- At sea -- The chair -- New Yorkish.

Sommario/riassunto

Lamed Shapiro (1878-1948) was the author of groundbreaking and controversial short stories, novellas, and essays. Himself a tragic figure, Shapiro led a life marked by frequent ocean crossings, alcoholism, and failed ventures, yet his writings are models of precision, psychological insight, and daring.Shapiro focuses intently on the nature of violence: the mob violence of pogroms committed against Jews; the traumatic aftereffects of rape, murder, and powerlessness; the murderous event that transforms the innocent child into witness and the rabbi's son into agitator. Within a society on the move, Shapiro's refugees from the shtetl and the traditional way of life are in desperate search of food, shelter, love, and things of beauty. Remarkably, and against all odds, they sometimes find what they are looking for. More often than not, the climax of their lives is an experience of ineffable terror.This collection also reveals Lamed Shapiro as an American master. His writings depict the Old World struggling with the New, extremes of human behavior combined with the pursuit of normal happiness. Through the perceptions of a remarkable gallery of men, women, children-of even



animals and plants-Shapiro successfully reclaimed the lost world of the shtetl as he negotiated East Broadway and the Bronx, Union Square, and vaudeville.Both in his life and in his unforgettable writings, Lamed Shapiro personifies the struggle of a modern Jewish artist in search of an always elusive home.

3.

Record Nr.

UNINA9910968697803321

Autore

Milenković Mirjana

Titolo

Global advertising in a cultural context / / Mirjana Milenkovic

Pubbl/distr/stampa

Hamburg, : Diplomica Verlag, 2009

ISBN

9783836619950

3836619954

Edizione

[1st ed.]

Descrizione fisica

1 online resource (66 p.)

Disciplina

302.23068

Soggetti

Advertising

Culture

Mass media and culture

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Title from cover.

Nota di bibliografia

Includes bibliographical references.

Nota di contenuto

Global Advertising in a Cultural Context; TABLE OF CONTENTS; LIST OF FIGURES AND TABLES; 1 Objectives and Structure of this Book; 2 The Concept of Culture; 3 Global Advertising; 4 Overcoming Cultural Differences; 5 Conclusion; Bibliography

Sommario/riassunto

The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing the pros and cons of these approaches, it is essential that advertisers are familiar with different cultures. Otherwise the advertisement runs the risk of being misunderstood or in the worst case to offend cultural fundamentals. In her