1.

Record Nr.

UNINA9910777028003321

Autore

Hillier Dawn <1950->

Titolo

Communicating health risks to the public [[electronic resource] ] : a global perspective / / Dawn Hillier

Pubbl/distr/stampa

Aldershot, England ; ; Burlington, VT, : Gower, c2006

ISBN

1-315-57289-3

1-317-16366-4

1-317-16365-6

1-281-09810-8

9786611098100

0-7546-8286-2

Descrizione fisica

1 online resource (166 p.)

Disciplina

362.1

Soggetti

Health risk communication

Public health - Citizen participation

Risk communication

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references (p. [121]-137) and index.

Nota di contenuto

View from the global village -- Cultural meaning of risk -- How do we perceive risks? -- The art and science of health risk communication -- The amplification of risk : styles and approaches to contemporary health risk communication  -- Fast cars and cool cigarettes : resilience of risky behaviour in young people -- Risk communication and the media -- Social life of risk communication -- Communication shapes the world.

Sommario/riassunto

This book reviews current health risk communication strategies, and describes the techniques, including drama, storytelling and scenarios that are used to identify and prioritise key communication issues, and to identify policy responses. The book also