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Record Nr. |
UNINA9910777003203321 |
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Autore |
Wasser Frederick |
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Titolo |
Veni, vidi, video [[electronic resource] ] : the Hollywood empire and the VCR / / Frederick Wasser |
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Pubbl/distr/stampa |
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Austin, : University of Texas Press, 2001 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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Collana |
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Texas film and media studies series |
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Disciplina |
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Soggetti |
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Video recordings industry |
Video recordings |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Machine generated contents note: Acknowledgments ix -- Signs of the Time -- The American Film Industry before Video 5 -- The American Film Industry and Video lo -- The Political Economy of Distribution 14 -- Video and the Audience 17 -- Structure of the Study 18 -- 23 Film Distribution and Home Viewing before the VCR -- A Brief Review of the Early Days of the Movie Industry 24 -- From Universal Audiences to Feature-Length Films 26 -- Movies at Home 28 -- Tiered Releasing 29 -- Broadcasting: The Other Entertainment Medium 31 -- Postwar Film Exhibition 36 -- Distributing Films to Smaller Audiences 39 -- Television Advertising and Jaws: Marketing the Shark Wide -- and Deep 44 -- 48 The Development of Video Recording -- Broadcast Networks and Recording Technology 51 -- Television and Recording 55 -- Home Video 1: Playback-only Systems 60 -- Home Video 2: Japanese Recorder System Development 70 -- 76 Home Video:The Early Years -- Choice, "Harried" Leisure, and New Technologies 77 -- The Emergence of Cable 81 -- The Universal Lawsuit 82 -- VCR and Subversion 91 -- X-rated Cassettes 92 -- The Majors Start Video Distribution 95 -- Videotape Pricing 95 -- Renting 98 -- 104 The Years of Independence: 1981-1986 -- Independence on the Cusp of Video 105 -- New Companies Get into Video Business 106 -- Hollywood Tries to Control Rentals no -- Video, Theater, and Cable 116 -- Pre-Selling/Pre-Buying 121 -- Video and New Genres 125 -- Vestron's Video Publishing 127 -- Conclusion 129 -- 131 Video Becomes Big Business -- The |
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Development of Two-Tiered Pricing 132 -- The New Movie Theater 135 -- Microeconomics i: Overview 138 -- Microeconomics 2: Rental 141 -- Video and Other Commodities 145 -- Retailing Consolidation 146 -- Breadth versus Depth 149 -- Video Advertising 151 -- Video and Revenue Streams 152 -- Production Increase 154 -- More Money, Same Product 154 -- 158 Consolidation and Shakeouts -- High Concept 161 -- Disney Comes Back On-line 162 -- The Majors Hold the Line on Production Expansion 165 -- Vestron Responds 171 -- The Fate of Pre-Selling and the Mini-Majors 176 -- LIVE, Miramax, and New Line 180 -- Conclusion 183 -- 185 The Lessons of the Video Revolution -- Media Industries after the VCR 185 -- Home Video and Changes in the Form of Film 194 -- Images of Audience Time 200 -- A Philosophic View of Film and Audience 202 -- Whither the Mass Audience? 204 -- Notes 207 -- Bibliography 227 -- Index 237. |
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Sommario/riassunto |
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A funny thing happened on the way to the movies. Instead of heading downtown to a first-run movie palace, or even to a suburban multiplex with the latest high-tech projection capabilities, many people's first stop is now the neighborhood video store. Indeed, video rentals and sales today generate more income than either theatrical releases or television reruns of movies. This pathfinding book chronicles the rise of home video as a mass medium and the sweeping changes it has caused throughout the film industry since the mid-1970s. Frederick Wasser discusses Hollywood's initial hostility to home video, which studio heads feared would lead to piracy and declining revenues, and shows how, paradoxically, video revitalized the film industry with huge infusions of cash that financed blockbuster movies and massive marketing campaigns to promote them. He also tracks the fallout from the video revolution in everything from changes in film production values to accommodate the small screen to the rise of media conglomerates and the loss of the diversity once provided by smaller studios and independent distributors. |
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