1.

Record Nr.

UNINA9910773214803321

Autore

Miller Daniel

Titolo

Social Media in an English Village / Daniel Miller

Pubbl/distr/stampa

UCL Press, 2016

London : , : UCL Press, , 2016

ISBN

9781910634462

1910634468

9781910634448

1910634441

9781910634431

1910634433

9781910634455

191063445X

Descrizione fisica

1 electronic resource (220 p.)

Collana

Why We Post

Disciplina

302.231

Soggetti

Society & social sciences

Social & cultural anthropology, ethnography

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

1. Welcome to The Glades -- 2. The social media landscape -- 3. Crafting the look -- 4. Social media and social relationships -- 5. Making social media matter -- 6. The wider world -- 7. How English is social media?.

Sommario/riassunto

Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how 'English' their usage has become. He introduces the 'Goldilocks Strategy': how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but 'just right'.