| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910780657903321 |
|
|
Titolo |
European literary careers : the author from antiquity to the Renaissance / / edited by Patrick Cheney and Frederick A. de Armas |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2002 |
|
©2002 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (377 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
European literature - History and criticism |
Classical literature - History and criticism |
Criticism, interpretation, etc. |
Electronic books. |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references. |
|
|
|
|
|
|
Nota di contenuto |
|
Introduction: 'Jog on, jog on", European career paths / Patrick Cheney -- Greek lives and Roman careers in the classical Vita tradition / Joseph Farrell -- From Cursus to Ductus: figures of writing in western late antiquity (Augustine, Jerome, Cassiodorus, Bede) / Mark Vessey -- Medieval literary careers: the Theban track / Robert R. Edwards -- Authority and influence -- vocation and anxiety: the sense of a literary career in the sentimental novel and Celestina / James F. Burke -- Versions of a career: Petrarch and his Renaissance commentators / William J. Kennedy -- Judging a literary career: the case of Antonio de Guevara (1480?-1545) / Kathleen Bollard de Broce -- Arms versus letters: the poetics of war and the career of the poet in early modern Spain / Anne J. Cruz -- Divine poetry as a career move: the complexities and consolations of following David / Anne Lake Prescott -- 'Novells of his devise': Chaucerian and Virgilian career paths in Spenser's Februarie eclogue / Patrick Cheney -- Cervantes and the Virgilian wheel: the portrayal of a literary career / Frederick A. de Armas -- Epic violence: captives, Moriscos, and empire in Cervantes / Álvaro Molina -- Renaissance Englishwomen and the literary career / Susanne Woods [and others]. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
In this first book-length study in the fieldof authorial criticism, various specialists from Italian, French, English, and Spanish studies collectively discuss literary careers spanning from classical antiquity through the Renaissance. |
|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910765879103321 |
|
|
Autore |
Bentz Stephan |
|
|
Titolo |
Kennzahlensysteme zur Erfolgskontrolle des Verkaufs und der Marketing-Logistik |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Bern, : Peter Lang International Academic Publishers, 2018 |
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Descrizione fisica |
|
|
|
|
|
|
Soggetti |
|
Data analysis: general |
Sales & marketing management |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Sommario/riassunto |
|
Die Erfolgskontrolle gehört zu den wesentlichen Aufgaben des Marketing-Management. Dabei bildet die Auswahl und Formulierung der Kontrollmassstäbe ein zentrales Teilproblem. Kennzahlensysteme stellen in diesem Zusammenhang ein nützliches Kontrollinstrumentarium dar, wenn sie situationsspezifisch entwickelt werden. Dies wird auf der Grundlage einer entscheidungsorientierten Strukturierung der Kontrollsystementwicklung für den Verkauf und die Marketing-Logis- tik abgeleitet und anhand von Anwendungsbeispielen aus der Konsumgüterindustrie veranschaulicht. |
|
|
|
|
|
|
|
| |