Entrepreneurship in the Digital Era : Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies / / Daniel Schallmo, Jens Pätzmann, and Thomas Clauß, editors

• Record Nr.: UNINA9910765478003321
• Pubbl/distr/stampa: Cham, Switzerland : , : Springer Nature Switzerland AG, , [2023]; ©2023
• ISBN: 3-031-43188-X
• Edizione: [First edition.]
• Descrizione fisica: 1 online resource (214 pages)
• Collana: Management for Professionals Series
• Disciplina: 658.421
• Soggetti: Entrepreneurship
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Intro -- Preface -- Editorial Board -- Contents -- Clarifying the Field of Digital Entrepreneurship: Systematic Literature Review with Bibliometric Methods -- 1 Introduction -- 2 Methodology -- 3 Findings -- 4 Conclusion -- 5 Limitations and Further Research -- References -- Strategic Entrepreneurship in the Digital Era -- 1 Innovation Management: A Challenge for Every Company -- 2 Corporate Entrepreneurship -- 3 Corporate Venturing -- 3.1 Accelerators -- 3.2 Incubators -- 4 Implementation of an Innovation Journey -- References -- Digital Entrepreneurial Opportunities in a 4.0 World: A Roadmap for Data-Driven Entrepreneurs -- 1 Introduction -- 2 Theoretical Background -- 2.1 Digital Entrepreneurship and Entrepreneurial Opportunities -- 2.2 Big Data and Big Data Analytics -- 2.3 Research Questions -- 3 Method -- 3.1 Research Design -- 3.2 Data Collection and Analysis -- 4 Findings and Discussion -- 4.1 Current Demand for Big Data Analytics Solutions -- 4.2 Big Data and Big Data Analytics as Enablers of Digital Entrepreneurial Opportunities -- 4.3 Big Data Analytics Technological Tools -- 4.4 The Data-Driven Digital Entrepreneurship Roadmap -- 5 Conclusion -- References -- Entrepreneurial Dynamic Capabilities Along the Value Chain: Evaluation of Case Studies -- 1 Introduction -- 2 State of the Art -- 2.1 Resource-Based View of the Firm -- 2.2 Dynamic Capabilities -- 2.3 Value Chain Activities -- 3 Research Approach -- 4 Introduction of the Enterprise ; Transformation Analysis Framework -- 4.1 Structure of the Framework -- 4.2 Categorization Within the Framework -- 4.3 Framework Overview -- 4.4 Remarks and Limitations -- 5 Application of the Framework to Real-Case Examples -- 5.1 Case 1: Fujifilm -- 5.2 Case 2: Garmin -- 5.3 Case 3: Nintendo -- 5.4 Common Denominators -- 6 Discussion and Conclusions -- References.; Self-Employed Entrepreneurs´ Digital Mindset -- 1 Digital Mindset Gap -- 2 Research Design -- 3 Meet the Entrepreneurs -- 3.1 Demographics -- 3.2 Educational Background -- 3.3 Future Use of Experiences and Competencies -- 3.4 Work Structure, Job Satisfaction, and Well-Being -- 3.5 Digital Behavior -- 3.6 Attitudes Toward Online Meetings -- 3.7 Financial and New Project Engagement -- 3.8 Professional Social Networks and Communities -- 3.9 Digital Literacy -- 4 Conclusion -- References -- Use of Corporate Venturing Tools in Manufacturing Industry: A Systematic Literature Review -- 1 Introduction -- 1.1 Problem -- 1.2 Theoretical Background and Definition -- 1.3 Current Understanding -- 2 Research Questions and Design -- 2.1 Planning Stage -- 2.2 Conducting Stage -- 3 Findings -- 3.1 Part One: Descriptive Analysis -- Research Methods -- Geographic Areas -- 3.2 Corporate Venturing Tools -- 3.3 Research Perspectives -- 4 Practical Implications -- 5 Future Research -- 6 Conclusion -- References -- Logo Creation with Archetypes: Using Archetypical Shapes to Design Brand-Compliant Logos for Start-Ups -- 1 Introduction -- 2 The Archetypical Model -- 2.1 The Theory of Archetypes According to C. G. Jung -- 2.2 The Spectrum of Archetypical Models -- 2.3 The Archetypical Model According to Pätzmann and Hartwig -- 2.4 The Motive Force Field -- 2.5 Archetypical Brand Management -- 3 The Archetypical Model -- 3.1 The Definition of a Logo -- 3.2 Gestalt Psychology and Its Gestalt Laws -- The Laws of Gestalt -- 3.3 Connecting Logos to Jung´s Archetype Theory -- 4 Logo Creation with Archetypes: A Quantitative Study -- 4.1 Research Design -- Descriptive Analysis of the Sample -- 4.2 Research Findings Regarding the Archetypical Design Elements -- 4.3 Research Findings Regarding the Anti-archetypical Design Elements -- 5 Conclusion and Relevance for Start-Ups.; 5.1 Positioning of the Design Elements in the Motive Force Field -- 5.2 Practical Implications for Start-Ups: A Discussion with Experts -- 5.3 Answer to the Central Research Questions -- References -- Archetypes and Colours: Findings of a Quantitative Study and Their Relevance for Start-Up Brands -- 1 Introduction -- 2 Theoretical Concept I: Archetypes -- 2.1 Jung´s Theory of Archetypes -- 2.2 Archetypes and Storytelling -- 2.3 Archetypes and Branding -- 2.4 The Archetypal Model by Pätzmann &amp -- Hartwig -- 2.5 The Archetypal Motive Force Field -- 2.6 Connecting Archetypes to Current Psychological Theories -- 3 Theoretical Concept II: Colours -- 3.1 From Light to Colour -- 3.2 Visual Perception of Colours -- 3.3 Psychological and Sociological Effects -- 3.4 Connecting Colours to Archetypes -- 4 Empirical Study: Archetypes and Colours -- 4.1 Research Design -- 4.2 Empirical Results Concerning Archetypes -- 4.3 Empirical Results Concerning Anti-Archetypes -- 5 Conclusion and Practical Implications -- 5.1 Can Colours Be Archetypes? -- 5.2 Connecting Colours to the Archetypal Motive Force Field -- 5.3 Relevance for Start-Up Brands -- References -- Classification of Born-Global Firms: The Case of Japanese High-Tech Startups -- 1 Introduction -- 2 Literature Review -- 2.1 The Emergence of Early Internationalizing Firms -- 2.2 The Determinants of Early Internationalization of Firms -- 2.3 Domestic Market Size -- 3 Research Question -- 4 Methods -- 5 Data Analysis and Findings -- 6 Discussion -- 6.1 Digital Entrepreneurship and BG -- ; 7 Conclusion -- 7.1 Limitation and Future Research -- References -- Supporting Lean Startup Methodology in Three Finnish Micro-Sized Enterprises -- 1 Introduction -- 2 Supporting Lean Startup Methodology in Micro-enterprises -- 3 The Research Context and the Case Companies -- 3.1 Case Companies -- 4 Research Methods.; 4.1 Research Approach and Interventions -- 4.2 Interviews -- 4.3 Data Analysis -- 5 Results -- 5.1 Strategies Used by the Companies -- 5.2 Benefits and Challenges of Facilitated Lean Startup -- 6 Discussion -- References.