1.

Record Nr.

UNINA9910760497803321

Autore

Dashper Katherine

Titolo

Humans, Horses and Events Management

Pubbl/distr/stampa

Oxford : , : CAB International, , 2021

©2021

ISBN

1-78924-277-0

1-78924-276-2

Descrizione fisica

1 online resource (245 pages)

Altri autori (Persone)

HelgadóttirGuðrún

SigurðardóttirIngibjörg

Disciplina

394.2068

Soggetti

Special events - Iceland - Management

Horse shows - Iceland

Horse sports - Iceland

Horse breeds - Iceland

Iceland pony

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di contenuto

Introduction: Managing and experiencing an equestrian event -- PART 1. THE MAKING OF AN EVENT -- The star of the show: the Icelandic horse -- PART 2. MANAGING THE EVENT -- Strategic management of horse related events: The case of the National Championships of the Icelandic Horse (Landsmót) 1998-2008 -- Event management and organisation: The execution of Landsmót, Reykjavík  2018 -- Segmentation, marketing, venue selection and competitiveness of events -- PART 3. EXPERIENCING THE EVENT -- The Visitor Experience at a horse event -- Volunteering at Landsmót: Gaining knowledge and experience -- Horse welfare at events -- PART 4. THE MEANINGS OF THE EVENT -- Identity construction in relation to niche events: Images of Landsmót in  social media -- Multispecies encounters in events -- Landsmót: A short documentary -- PART 5. EVENT IMPACTS AND LEGACIES -- Economic impact analysis of events: Landsmót 2016 -- Community impacts of events: Resident expectations and experiences -- Event legacies -- PART 6. COMPARISONS AND CONCLUSIONS -- Comparing Landsmót 2016 with other equestrian events: the case of



the Alltech FEI World Equestrian Games 2014 in Normandy -- Conclusions: Planning, managing and experiencing equestrian events -- Event communities.

Sommario/riassunto

This book explains the process of managing a multispecies event, as well as the larger theoretical implications of event management, using the National Championships of the Icelandic Horse as an extended study.